A Month in Beauty: March 2023March 31st, 2023 by Socially Powerful
Welcome back to another beauty roundup! Every month we round up our favourite beauty ads, campaigns, trends, and creators from the social media beauty industry.
So, who’s been busy in the beauty world this month?
Stop motion makeup
A beauty trend taking over TikTok in March is stop motion makeup, where beauty gurus animate their makeup routine. This is done by stopping to take a photo of every new application and blend before continuing with the rest of the routine to create a stop motion animation technique.
This lipstick omg its my fave part. Another stopmotion makeup video i have so many ideas hehe #stopmotion #graphicliner #CapCut
First time trying stop motion too!!! How did i do? 🖤🎥 #stopmotion #makeup #gothmakeup
This month’s spotlight is shining brightly on skin and hair care brand Nature Spell. Through a high volume of user-generated content, the brand’s rosemary oil sales have skyrocketed to 287K units sold through TikTok Shop alone, despite not having a TikTok account linked to the product page. This just goes to show the power that UGC on TikTok holds!
Day 2 of using @Nature Spell rosemary oil for hair growth 💖 #fyp #foryoupage #hairgrowth #hairgrowthtips #hairgrowthjourney #rosemaryoil #rosemaryoilforhairgrowth #scalpmassage #mua #beauty #skincareroutine #hairroutine
♬ Fake ID X Walking On A Dream Carter Walsh Remix – CarterWalsh
Best rosemary oil on the market!! 👏 @Nature Spell #rosemaryoil #oilmask #rosemarywater #rosemarywaterforhair #rosemaryoilforhairgrowth #hairgrowth #fyp #viral #tiktokmademebuyit
Aditya (he/him) is a self-proclaimed “makeup nerd” based in New Jersey, US. With 192K TikTok followers, and an additional 330K on Instagram, Adi loves to share his own journey with skincare, beauty and makeup not only as a person of colour, but also as a man in the beauty industry. On his accounts you can find a range of content, from makeup hacks to reviews from top brands like Fenty Beauty and Charlotte Tilbury.
The way this had my jaw dropped 🤯✨ @Charlotte Tilbury #HollywoodHighlighter Glow Glide Face Architect Highlighter 🙌🏾 #GlowGlide #Ad #Highlighter #HighlighterTutorial #MakeupReview #Makeup
e.l.f Cosmetics: #elfOFACE
e.l.f Cosmetics launched a campaign for the release of its new O Face Satin Lipstick. Using its second original song ‘Lip Positions’ to promote the rollout, the brand encouraged TikTok users to post their interactions with the product through a lips-only “dance” to the trending sound. To date, over 500 pieces of UGC have been created using the song.
Going out tonight 💋 Tune in on 3/22 for a GRWM featuring @elfyeah 💄 #elfcosmetics #elfOFACE #elfpartner
Showing my #elfOFACE using my fav shades of the NEW O FACE Satin Lipstick💄 #elfpartner #elfcosmetics #elfyeah #satinlipstick #affordablelipstick #liptutorial #elfOFACE @elfyeah
PROVOKE promoted the launch of its Blonde Rehab range through partnering with social media beauty influencers, who incorporated the #BlondeRehab campaign hashtag into their captions, amassing 6.4M interactions across the platform. The campaign involved influencers checking their blonde hair into and out of “rehab”, showcasing the noticeable difference the products made to their hair after use.
Getting date night ready, checking into Blonde Rehab with my faves 🧼💕 AD @PROVOKE Haircare #ProvokeHairCare #ProvokeAReaction #blonderehab #CheckInCheckOut #fyp #hairtok #haircare
Checking into Blonde Rehab with my faves @provokehaircare #ProvokeHairCare #ProvokeAReaction #BlondeRehab #CheckInCheckOut AD#OlsaSüperOlur
NYX Cosmetics: #BareWithMeBlur
To promote the UK launch of its new Bare With Me Blur skin tint foundation, NYX gathered real people with real skin problems, such as texture, acne scarring and shine, to feature in its latest beauty campaign on TikTok. Some creator videos have amassed over 1.1M views.
Blur ON ✨ NEW! Blurring Pro Foundation ✨ only £9.99! 👀 shop all 24 shades @Boots UK #BareWithMeBlur #NYXCosmetics_UK #MatteFoundation #AffordableMakeup #CrueltyFreeBeauty
MY SKIN LOOKS LIKE BUTTER😧🧈✨ @nyxcosmetics_uk ‘s new Bare With Me Blur Foundation is £10 of heaven 🏼✨😍 ad #foundationreview #makeupreview #acnepositivity #selflove #makeuplook
Estée Lauder: #MyShadeMyStory
As a continuation of its #MyShadeMyStory campaign promoting the Estée Lauder Double Wear foundation, the beauty brand recruited creators within the beauty space to share sponsored videos within which they revealed their shade number along with a story they wish to tell the world about them as a person.
Can you believe this base lasted me all day?! 🏽The @esteelauder double wear foundation is perfect for someone like me who doesn’t have time for touch ups on busy days. ad. You didn’t know you needed this until now!⭐️ #MyShadeMyStory #Doublewear #ad
First date get ready with me using all @esteelauder products AD 💗 my favourite pairing is the night repair serum and the double wear foundation (with over 55 shades) for glowy healthy looking skin that lasts for 24 hours 🌟 you can use the virtual try-on on their website to find your shade 💘#MyShadeMyStory #DoubleWear
Eborian UK: Super BB Cream
The Korean skincare and cosmetics brand, Eborian, promoted the launch of its new Super BB Cream using beauty and lifestyle influencers on TikTok. The brand asked its partners to emphasise the products ease of use and full coverage despite not being a foundation.
AD The key to flawless makeup WITHOUT foundation @erborian_uk #erborian #makeuptutorial #makeuptransformation
AD @erborian_uk ‘s Super BB is my favourite way to even my complexion, add coverage with SPF and it’s 50% skincare too so while it’s making me look good it’s doing good for my skin too! #erborian
Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.
If you want to find industry insights, visit our influencer marketing and social media blogs here.