Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. So what’s the month in beauty had in store for June?
A Month in beauty: Trend spotlight
No makeup makeup looks are taking this summer by (tropical) storm. Think dewy, light-weight, and skin shining brighter than the sun, the TikTok beauty gurus are out in full force, teaching us all the tips and tricks for achieving summer skin. Makeup no longer has to be shied away from as soon as the warmer weather is out to play.
a quick summer skin makeup for bestie date night 💐#makeup
how to get effortless no-makeup makeup summer skin ☀️ Products: @L’Oréal Paris Revitalift Filler Line Plumping Water Cream L’Oréal Paris True Match Nude Plumping Tinted Serum @Iconic London illuminator “original” #summermakeup #nomakeupmakeup #summerskin #makeup #makeuptutorial
A Month in beauty: Brand Spotlight
Glow Hub takes its place as our honourable brand-mention this month. Adopting an effective UGC content strategy, Glow Hub has positioned itself as one of the most-talked-about skincare brands on social media. Youthful-skin-targeting products such as the Vitamin C Scar Slayer and Barrier Builder Facial Serum perfectly align with the brand’s aim to create “skin_care for the nxt generation”.
Trying Glow Hub new Slayer range 🧡 I’ve been using it for a few days now & so far I really like it! I’ll post an update in a month to see if it’s started to work! Acne scars Dark spots Pigmentation #glowhub #scarslayer #skincareproducts #acnescartreatment gifted
A Month in beauty: Creator spotlight
Shining brightly under our creator spotlight this month is Irish skincare and natural makeup extraordinaire, Juliana Shiel. Gracing us with her top skincare and makeup tips for healthy, glowing skin, Juliana’s feed exudes luxury, self-care and all-round summer vibes. If you’re looking to channel your inner ‘it-girl’, follow her to find out how!
A Month in beauty: Collab spotlight
Kiehl’s x Jon Hanlan
Kiehl’s has collaborated with queer artist Jon Hanlan for pride month. Jon designed a limited edition version of the Ultra Face Cream—one of the brand’s most bought products. Kiehl’s is also showing support for the LGBTQ2S+ community by donating $20 from every Face Cream purchase to the Get REAL Movement.
A Month in beauty: Content spotlight
Youth to the People: UK Launch
Youth To The People has finally landed in the UK. To celebrate its launch, it partnered with various influencers – big and small – asking them to share with their followers their top 3 favourite YTTP products. Some sponsored content received up to 2.9M views, branding the campaign a success.
AD @Youth To The People have launched in the UK!!! I’ve selected my top 3 favourite products – iconic superfood cleanser, 15%Vitamin C + Caffeine Serum and Superberry Hydrate + Glow Mask which all leave my skin clean and glowing! You know I love my skincare so I’m super excited about this launch. #yttp #youthtothepeople #skincaretips #skincare
sharing with you my top 3 products from @Youth To The People for their launch in the UK & the new store in Shoreditch:) AD #skincare
The skincare experts over at CeraVe launched the #21DaysofSPF challenge with an accompanying commissioned song by Avani titled ‘Let’s Form a Habit’. The challenge called upon content creators to “form a habit” by applying SPF for 21 consecutive days. The video compilations were to overlay the song and include the branded hashtag, which now has 412.8M views.
ad @CeraVe set me a challenge and I accepted. SPF = your best skin yet 🔥@Superdrug #21DaysOfSPF
Kerastase: Blonde Absolu
Kerastase is calling on all blondies to care for their hair this summer with its Blonde Absolu Ultra Violet Care product range. The Cicaflash conditioner in particular was promoted by a select few creators, in which its properties of stronger, healthier hair were highlighted. Some content was then repurposed and published to the Kerastase TikTok page.
My hairdresser recommended the @Kérastase Cicaflash ad
Care for your blonde hair this summer with Blond Absolu.
Glaze Hair: Super Colour Conditioning Gloss
Through the promotion of the Super Colour Conditioning Gloss, Glaze Hair sticks to its promise of delivering “salon-shine minus the price tag”. By resharing influencer-led content – some with up to 60k views – Glaze was able to create a buzz around this must-have product.
Sweet like Caramel Lights ✨ Perfect for balayage’d brunettes with lovely light pieces. . . . . #glazehair #glazeup #hairlove #supergloss #alwayshairready #haircolor #haircolour #shinyhair #hairgoals #hairrepair #hairtreatment #haircare #hair #healthyhair #hairlove #hydrating #hairmask #loveisinthehair #hairofinstagram #inclusivebeauty #healyourhair #crueltyfree #veganbeauty #veganhaircare #greenbeauty #siliconefree #salonshine #skipthesalon #balayage #highlights
Tatcha: Dewy Skin Cream
Known for its outstanding contribution to the skincare industry, Tatcha has partnered with a select few influencers to re-promote one of its showstoppers, the Tatcha Dewy Skin Cream. Called upon to highlight the product’s hydrating qualities, rich ingredients and ability to double up as a glowy-makeup base, influencers were able to get it circulating on social media once again.
Tatcha gifted me this gorgeous Dewy Skin Cream and it is simply the most beautiful skincare item ive ever owned! The scent is stunning, consistency and feel are so so luxurious and it primes perfectly for makeup! #ProductReview #productsyouneed #tiktokmademebuyit #fyptiktok #beautifulskin #female #skincare #ProductReviews #musthaveproducts #beautytips #cosmetics #asmr #women #letsgrowtogether #skincaretiktok #growthmindset #beautymakeup #tatchagiftedme @SPACE NK @Tatcha
Dr Jart: Premium Beauty Balm
Dr Jart’s new Premium BB is makeup, moisturiser and SPF 50 all rolled into one! What’s not to love? To promote its launch, Dr Jart partnered with beauty influencers on TikTok, sharing content of them testing/reviewing the product for their followers to the brand’s account.
Take your skin from dull to dewy with NEW Premium BB.⚡️ Makeup, moisturiser and SPF 50 in one, powered by niacinamide and glycerin.💦 #skincaretiktok #musthaveproducts #drjartbbcream #drjartskincare #makeuphybrid #summermakeup #tintedspf50
REFY Beauty: Lip Buff
To promote the launch of its new Lip Buff, REFY partnered with beauty influencers who suffered from dry skin/chapped lips to showcase the product’s transformative capabilities. The promotional content showed each creator using the product’s unique applicator to exfoliate and hydrate their lips. Partnering with bigger TikTok creators has seen promotional content often exceed 1M views.
This before & after!!!! Celebrating 1 year of Skin Finish. Save £8 when you shop the Skin Finish collection until 15th June. Model wears shade 01. Shop Skin Finish now at refybeauty.com
Keratin Revolution: Home Hair Care Solution
Leaning into UGC and influencer-led promotional content, Keratin Revolution has positioned itself as a go-to brand for all your hair’s wants and needs. Content focuses heavily on putting the products to the test and showing audiences before and after results to emphasise their salon-like quality.
Revolutionary Home Hair-Care Solution. Try Now And See The Difference For Yourself!
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