Social Media Updates: November 2022

December 2nd, 2022 by

A new month means new platform updates. What are the key social media updates you need to be aware of?

TikTok Updates

TikTok Shop launches in the US

US TikTok users can now make purchases in-app with TikTok Shop. TikTok Shop was previously only available in the UK and a few Southeast Asian markets. TikTok Shop US will only support US-based merchants. 

TikTok updates its Marketing Partners 

TikTok has now made it even easier for brands to find relevant partners on the platform. Marketers can find a partner across one or more of these six categories: campaign management, measurement, creative, effects, commerce and sound.

Marketers can filter partners by category, country and language. 

TikTok updates its Marketing Partners 

Instagram Updates

Add music to your static posts

Instagram users can now add a sound to their image posts. Users can add between five and 90 seconds of music to their post in the post creation flow when editing captions, tagging people and adding a location.

Brands will still be limited to licensed tracks from Meta’s Sound Collection. 

Add music to your static posts

Schedule Instagram posts in-app 

Instagram has finally rolled out native post scheduling. The feature is available to professional accounts, and supports posts, carousels and Reels scheduled up to 75 days in advance. 

To schedule, tap Advanced Settings, then toggle on Schedule This Post. Set a date and time, then tap Schedule. Users can manage and reschedule their posts under Scheduled Content.

Schedule Instagram posts in-app 

Instagram has finally rolled out native post scheduling. The feature is available to professional accounts, and supports posts, carousels and Reels scheduled up to 75 days in advance. 

To schedule, tap Advanced Settings, then toggle on Schedule This Post. Set a date and time, then tap Schedule. Users can manage and reschedule their posts under Scheduled Content.

Schedule Instagram posts in-app 

Twitter Updates

Twitter has refreshed three ad types

Twitter has released updates on three different ad types to make advertising more relevant. It has updated the Conversion goal, and the Dynamic Product Ads, and has launched Collection Ads—a swipeable carousel that sends users to a new landing page. 

Twitter verification has been revamped (again…)

Elon announced he would be pausing Twitter Blue sign ups and relaunching it a fortnite later in order to fix the various verification issues that caused parody and misleading accounts. 

Twitter Blue will relaunch on 2nd December with three check marks: grey for government officials, gold for companies, and blue for individuals, whether notable people or otherwise.

YouTube Updates

YouTube tests two new Community posting options

YouTube is updating its Community feed for channels with over 500 subscribers. YouTube is bringing image posts’ improved editing tools to a select number of creators on iOS—something already available on Android. 

YouTube is also beta testing quiz posts with a small number of creators. Creators with access can create quizzes the same way as other kinds of Community posts.

Snapchat Updates

Snapchat partners with BigCommerce

Snapchat has partnered with ecommerce platform BigCommerce, allowing merchants to integrate their product catalogues within Snapchat.

Merchants need the BigCommerce app installed, and from there they can place the Snap Pixel, sync product catalogues and run Snapchat ad campaigns optimised for online store visits, purchases and retargeting.

It’s currently available in the US and is expected to expand to other markets in the new year. 

Snapchat partners with BigCommerce

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If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Interactive Post Ideas for Valentine’s Day

December 2nd, 2022 by

Are you a brand looking to maximise your engagement on social media? Leveraging interactive posts might just be the key to your success.

Today, consumers crave interaction. They crave a personalised experience when using social media. Brands who understand this can lean into the power of interactive posts to create a two way conversation between them and their followers. Once this conversation is opened up, engagement will increase. 

Your interactive post ideas can be tailored to suit your brand’s image and tone of voice. This way, you’re guaranteed to be putting something out there that you know your existing audience will love and be rewarded with their engagement, in return.

Ready to get started? Follow this short guide for all there is to know about creating and publishing your own interactive posts.

What is an interactive post?

Interactive posts add a whole new dimension to the social media consumer experience. They actively encourage users to interact with the posts they see in exchange for personalised results they care about and to move everything forward.

Put simply, an interactive post is social media content – whether it be an image, video, Reel etc. – on which users can click, swipe, tap, key press or any other action their device can register.

Here’s an example of what an interactive post looks like:

What is an interactive post

ThredUp’s online Fashion Footprint Calculator has had over 44k social interactions. Here, the interactive element of the content is the ‘calculate your impact button’ which users can click on to participate in a quiz. 

Interactive posts come in many different forms. Here are some of the most common types you should be familiarising yourself with:

1) Interactive Calculators:

If using an interactive calculator as your chosen interactive content, you must know how to do it correctly. 

Your post should address a customer problem that you have noticed arising and want to tackle. From here, you can prove your willingness to help by offering a free calculator to your customers to solve the problem. 

A great example of an interactive calculator can be found on Third Love’s website. 

Interactive Calculators

For this, consumers need to answer a series of questions to receive the results via email. 

This is the perfect example of a win-win situation, as the customer overcomes a problem encountered during the shopping process while Third Love expands its reach to a wider audience, generates new leads and, ultimately, gains more customers.

2) Instagram and Facebook polls

Polls make for great interactive content.

They are also extremely accessible and easy to create/run on both Facebook and Instagram, which makes them great for spontaneous postings and gaining insight into your audience’s minds.

The first step is to choose an interesting poll topic. The most popular are:

  1. Satisfaction polls – these help businesses understand what their customers think of their products or services.
  2. Finding out what products/services your customers like the most.
  3. Discovering your audience’s opinion on pressing matters.
  4. Involving your audience in the decision-making process.

Polls also are the best way to generate an increase in engagement, as they require users to click on them to record their input. 

3) Quizzes

These are a fun and engaging way to entertain your audience and are readily available on the likes on LinkedIn, Instagram, Snapchat and Facebook. 

An interactive post that incorporates a quiz can either reveal something about your audience or test their knowledge with industry-related questions. 

4) Games

A more simple strategy is to transform images and video content into an interactive post. After all, everyone likes to have fun, so why not do this while using social media?

This option requires nothing more than a little imagination and creativity.

5) Giveaways and Contests

Perhaps the most popular interactive post option, giveaways and contests have proven to land brands copious amounts of engagement. This is simply because they offer audiences something that is worth their while – a prize – in exchange for their clicks, swipes, taps etc.

In order to maximise your engagement opportunity, here are a few rules you could implement into your giveaways and contests:

For example:

 

View this post on Instagram

 

A post shared by OH POLLY (@ohpolly)

6) Fill-in-the-blank posts

With fill-in-the-blank posts you can quickly kindle interactions and put your comment section to good use. 

Here are some ideas your audience might enjoy:

  1. One item I can’t live without is _______
  2. I could listen to _____ every day and never get tired of it.
  3. My dream holiday would be to _____

7) Feedback requests

Show your followers that you value their input by using your social media platforms to gather feedback and brainstorm new initiatives.

Remember: social media interactions can be both fun and productive at the same time, so involve your followers by sharing specific questions that will get them talking and debating in the comments section of your interactive post.

The benefits of implementing interactive social media posts into your strategy 

Boosts engagement

Above everything else, interactive posts help boost engagement. 

Interactive content provides users with an opportunity to share their opinion. Creating posts that interest them will not only encourage them to interact with what you are putting out, but might also lead them to share it too.

Increases brand loyalty

As we mentioned earlier, social media users love a personalised experience. By offering one through your interactive content, it keeps them coming back for more. This will also help set your brand apart from your competitors, as you will be able to offer your audience something others can’t. In fact, according to Demand Gen Report, 88% of marketers said that interactive content is effective in differentiating their brand from their competitors.

Helps capture valuable data

The most important benefit of implementing interactive social media posts is that it helps in lead generation. 

Through polls and feedback requests, you can easily capture user data that can further guide your marketing efforts. 

Interactive post ideas for Valentine’s Day

With 81% of marketers agreeing that interactive content grabs attention more effectively than static content, more and more brands are turning to interactive posts to win their customers over this upcoming Valentine’s Day.

If you are looking to become one of them, here are some inspiring ideas to kickstart your creations.

1) Interactive greeting cards

Greeting cards are the second most common gift given on Valentine’s Day. 

Create an interactive experience where users can easily design, add their message and send Valentine’s greetings to their loved ones through you. 

2) Interactive quiz

Not sure which products to promote for Valentine’s Day? By asking a series of questions targeted towards your products, you can gain insight into which items are more desirable for customers to purchase for the big day.

As explored earlier, quizzes can be run on multiple social media platforms and, if you are present on all of them, why not run the quiz everywhere?

Interactive quiz

3) Gift finder

Start by deciding which items you want to promote for Valentine’s Day and create a short questionnaire of a few questions to help your customers find the perfect gift for their loved ones.

Through this, you can learn a lot about your customers’ preferences and use this later for retargeting purposes.

Implementing interactive posts into your social media marketing strategies for Valentine’s Day and beyond is a way to stay current, in-tune with your customers and fun! The great thing about them is that they are not industry-specific. Anyone can take an interactive post idea and tailor it according to their industry; whether it be beauty, consumer tech or beverages. 

FAQ’s

What is an interactive post?

An interactive post is social media content on which users can tap, swipe, click or perform any other action their device allows them to. 

How do I create an interactive post?

On Facebook, for example, you can:

  1. Run a poll 
  2. Host a giveaway
  3. Run a quiz
  4. Ask a question
  5. Ask for feedback
  6. Create or participate in a challenge

On Instagram you can:

  1. Post memes
  2. Invite users to fill-in-the-blank
  3. Ask questions
  4. Create a poll
  5. Create interactive Instagram stories

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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YouTube Hashtags for Fashion Creators

November 30th, 2022 by

We know hashtags are typically associated with the likes of Twitter and Instagram, but have you ever thought about how YouTube hashtags can contribute to boosting your profile’s visibility and reach?

Hashtags are to social media what keywords are to Google. They help categorise content so that users can find what they are looking for more easily. 

YouTube hashtags do exactly this, too. 

By clicking on a hashtag, users can then see all YouTube videos under that hashtag. For creators, leveraging hashtags relevant to your niche is a great way to reach your desired audience.

If you’re a fashion creator looking to boost your YouTube page’s visibility and gain subscribers, or you simply want to know more about YouTube hashtags, then keep reading.

Why should you use YouTube hashtags?

With 51 million active accounts on YouTube, it’s easy to get lost in the sea of creators. Implementing YouTube hashtags into your title/description box is an opportunistic way to, if not completely stand out, at least categorise your videos so that they are viewed by those actively looking for that hashtag. 

As well as this:

  1. Hashtags help YouTube understand what your video is about – these give YouTube more information about your video, which can then determine which search results you appear in.
  2. Hashtags help more users find your content – if your video is appearing in search results, your view counts are likely to increase; and hopefully your subscriber count will follow.
  3. Hashtags can help you categorise your videos – they can help you categorise your content by theme or topic; which you can then create playlists for.

Best YouTube hashtags for fashion creators

Where to find them

Looking for the best hashtags for YouTube fashion videos?

We’ve got you covered.

Remember: hashtags aren’t to be used just for decoration. Each one must be carefully chosen and have meaning, otherwise your title/description box runs the risk of becoming “spammy”. YouTube hashtags are there to improve the discoverability of your videos and to attract new viewers and subscribers, so keep this in mind when searching for them!

1) Get inspiration from trending/popular videos:

Videos that are trending within your niche can guide your YouTube hashtag strategy. 

Simply going to YouTube’s trending page will not be enough in this instance, as it will be full of videos that are not related to your niche at all. Instead, choose from one of the suggested topics at the top of your homepage.

Get inspiration from trending popular videos

After a while, these topics become customised based on your interests and viewing history. YouTube will provide you with the most popular videos within each of these topics. Go through them and make note of the hashtags being used to see if your content could benefit from them in any way.

2)  Get inspiration from your competitors:

Your top competitors should be your biggest source of inspiration for YouTube hashtags. These fashion creators are most likely leaders within your niche and, therefore, will have a plethora of YouTube videos from which to take your hashtags. 

Go to the Videos section of your competitor’s YouTube channel. Click the ‘Popular’ button that appears above the video selection. These are the videos that have received the most views and there is a high chance that the hashtags attached to them could have contributed to its popularity.

Get inspiration from your competitors

3) Make use of YouTube’s Auto-Suggest feature:

If you type the hashtag symbol into the search bar, a list of the current most frequently searched for hashtags on the platform will appear. See if anything stands out that you can use in one of your videos.

How to add hashtags to a YouTube video

There are two ways to incorporate YouTube hashtags to your videos.

In the title:

Or in

How to add hashtags to a YouTube video

Or in the description box:

Or in the description box

Top YouTube hashtags

Here are some of the most popular hashtags on YouTube for beauty and fashion creators:

#fashionstyle

#lifestyle

#makeupvideo

#makeuptutorial

#jeffreestarcosmetics

#art

#fashion

#beautytips

#fashiondiaries

#fashionaddict

#fashionweek

#beauty

There are also a number of more generic YouTube hashtags that you can add to your videos to boost viewership and attract more subscribers (if they suit your content, of course):

#subscribe

#subscriber

#newvideo

#video

#youtube

#youtuber

#youtubechannel

#youtubecommunity

#youtubecontent

#youtubeguru

#youtubevideo

#youtubeislife

#shorts

#like

#viral

#follow

#trending

#news

#tbt

Follow the rules

YouTube has a clearly-laid-out set of guidelines for video uploads to the platform, so it only makes sense that they devise a similar set for YouTube hashtags.

If your hashtags violate any of the platform’s policies they will not be displayed under your video’s title and could even be removed.

  1. Don’t add spaces between words unless you want to create an entirely new hashtag – ie, home decor should be written as #homedecor, even though it is two separate words.
  2. Avoid overusing hashtags – this will turn viewers away from your video and YouTube will ignore all hashtags in your video if you use over 60 of them.
  3. Avoid using hashtags that aren’t directly related to the video – YouTube could remove your entire video if you attach misleading or unrelated hashtags.
  4. YouTube prohibits the inclusion of hashtags that promote hatred or violence against an individual or group – these also include racist or sexist language or other slurs.
  5. YouTube prohibits hashtags intended to harass, threaten, humiliate, intimidate or expose.
  6. Avoid including ordinary descriptive hashtags or hashtags that contain repetitive sentences.

FAQ’s

Which hashtags are best for fashion creators on YouTube?

The best fashion-related hashtags on YouTube include:

#fashion

#fashionaddict

#fashionstyle

#fashiondiaries

#fashionweek

Do hashtags work on YouTube?

If used correctly, hashtags are a great way to connect creators to their audience and boost their discoverability.

How do I choose the best YouTube hashtags?

  1. Look to competitors for inspiration
  2. Look to trending/popular videos within your niche for inspiration
  3. Keep up-to-date with the most frequently searched hashtags on the platform

Why do I need YouTube hashtags?

  1. They help YouTube understand what your video is about
  2. They help more users find your content
  3. They help categorise your videos

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Influencer Sessions: Get to Know Cookie

November 29th, 2022 by

We caught up with the owner of the nation’s most beloved pooch, Cookie, to talk about all things projects, social media fame and the desire to win over more hearts in new, Cookie-led campaigns.

Check out the full interview below!

1. Tell us about yourself, your fur baby, and how you started to build your following. 

I work as a dog behaviourist. I also teach dogs tricks and have worked with my dog Cookie on TV and social media which I began after winning the dog category of ‘Amazons Pet of 2018’ where Cookie counts on a bell!

Cookie is an extremely smart dog with a big personality. She loves to learn new things and show her skills.

Posting about her life and the work she does created interest immediately. Consequently, my following began to grow.

2. What made you decide to start posting your pet on social media?

I wanted to show people that the possibilities of what dogs can learn are endless. Cookie is a smart dog and absolutely adorable. I thought that people would enjoy seeing her tricks and acting abilities.

I think there is so much we have yet to understand about a dog’s capabilities, we are learning all the time of the incredible skills dogs have. Just this month they have found that dogs can detect stress from their owners and in 2020, we found they can detect covid! They have fantastic problem solving skills, but there is so much we don’t know about dogs.

3. Which platforms do you predominantly use? Which is your favourite? 

I predominantly use Instagram. I used Tiktok very briefly but I found far better engagement results from Instagram.

4. What type of content works best for your audience?

A do a combination of Reels, Stories and Posts but find that Reels generally get the widest audience and most engagement. Reels tend to show her talents and personality which I believe is why they generate better results.

5. How would you define “influencer marketing”?

Good question, making connections between different audiences, brand audiences, fan audiences, etc.

6. Have you and your pet worked with brands before? How do you decide which brands to work with?

Yes absolutely!

We get bookings regularly, working for the following household brands including: Amazon, Aldi, British Seniors Life insurance, Matalan, Krispy Kreme Doughnuts, Forthglade, and Pets at Home, just to name a few.

She has also featured on tv shows including Crufts for best trick of 2020. In terms of decision making, Cookie knows when the right project comes along (and she counts the money lol).

7. How do you think pet influencer marketing is different from traditional influencer marketing—other than the obvious species difference!

Pets appeal to a wide variety of people. Pets connect with people in a different way, often far more than people do. Many owners will spend money on their own pets that they would not spend on themselves.

Over the next 12 months the world has many challenging times ahead with most having less disposable income however people absolutely love their pets and will provide them with the best that they are able to afford. That may mean in some cases changing brands and people looking for other options so social media will be as important as ever in showcasing products to new audiences.

8. How do you think pet influencer marketing became so popular? And how do you think it will change over the next 12 months?

I would imagine social media may become even more saturated so it will be the opportunity to think a little bit differently and more creatively. Customers/followers, fans and fans of brands will want to see more authentic connections. And people will need to see happy activities instead of all the misery on the news! That’s a big part of why we do what we do.

9. Do you use any software to help create and edit your content?

I use CapCut mainly to produce Reels. It’s a free app and allows me to change speed, edit, and add effects to my videos quickly.

For photography, I use Lightroom to edit my photos.

10. Which other influencers inspire you?

There’s so many out there but @hi.this.is.tatum would be my favourite account.

11. Where do you see your channels going in the future?

I intend to branch out.  I’m at the 20,000 mark with @cookiecockerpoo. I intend to work with more brand partners moving forwards and I’m interested in developing campaigns…it’s not that I’ve focused on much at all but Cookie is looking forward to working on cool projects.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Black Friday Captions for Instagram

November 28th, 2022 by

Captioning your Instagram posts in general can often feel like such a strenuous task, and now that the Black Friday holiday is upon us, brands are really feeling the heat.

While a good caption has the ability to stop a scroller in their tracks, a great caption will make them willingly engage with your post. 

What’s more, captions are a great way to build a stronger relationship with your audience.

Captions are a powerful tool that can be used to encourage likes, shares and comments and, for Black Friday, this is exactly what you want to be aiming for. 

Not sure where to begin?

We’ll guide you through the development process of your Black Friday captions to boost your engagement and increase conversion rates.

How to write a good caption

In its simplest form, a good caption is one that provides context, adds personality and inspires your followers to take action.

However, creative burnout and writer’s block are real. After spending time perfecting your Instagram posts, writing captions to accompany them can sometimes feel like extra work that you don’t have time for.

To ease your worries, we have curated a list of the top caption-writing tips to make your Black Friday captions a success!

Write a killer first line

An engaging opening line is what will determine the amount of time a user spends viewing the rest of your post.

Instagram often cuts off a caption after 125 characters, making it even more vital to deliver something that is punchy and attention-grabbing without the user having to “see more” to understand what you’re on about.

You could spark their curiosity with an intriguing statement, capture their attention with some hard-hitting statistics, trigger an emotional response or share an exclusive offer. 

British Vogue’s opening line does this perfectly by evoking intrigue:

 

View this post on Instagram

 

A post shared by British Vogue (@britishvogue)

Add a call-to-action 

Black Friday captions are all about inspiring a user to follow through to your website and interact with your Black Friday deals. 

You can use CTAs to do the following:

1.) Drive engagement

 

View this post on Instagram

 

A post shared by Supergoop! (@supergoop)


If running a contest, it’s a good idea to begin the caption with ‘CONTEST’ or ‘GIVEAWAY’ to really grab your followers’ attention.

2.) To divert traffic to your site 

If you have over 10k followers, you can add direct links to your Instagram Stories, calling viewers to ‘swipe up’ for access to your site.

It can be a little trickier to direct your followers to your site from your Black Friday captions, so encouraging them to ‘click the link in bio’ or visit a specific URL is a way round this.

Let’s look at how OUIA haircare does this:

 

View this post on Instagram

 

A post shared by OUAI (@theouai)

Use a consistent brand voice

With it being Black Friday, it’s very easy to slip into “sales mode” and run the risk of sounding pushy. 

Younger audiences in particular tend to steer clear of brands who do just this, so it’s even more important to keep your tone of voice consistent with your brand around this holiday season to encourage as many followers to shop with you as possible.

Top Tip: read your captions out loud. If it doesn’t sound how you’d normally speak, it might be wise to go back to the drawing board. 

Include eye catching emojis

As well as using emojis to attract attention to your CTA, you can use them to add personality to your Black Friday captions

These can be added to the start of your caption to attract your followers with some colour or you can replace whole words with emojis.

Even if excessive use of emojis isn’t on-brand for your business, just adding one somewhere in your Black Friday captions is a lot more inviting.

 

View this post on Instagram

 

A post shared by Later: Social Media Marketing (@latermedia)

Disclose sponsored posts

Black Friday is the perfect time to collaborate with influencers to promote your Black Friday deals.

However, with that comes the importance of being transparent about whether their posts are paid content or not. 

If you are a brand working with an influencer at this time, double check that the Black Friday captions your influencers send you include the hashtags #sponsored and #ad. 

Use hashtags to boost your discoverabilit

Hashtags are a great way to connect with new and existing customers this Black Friday.

Hashtags help categorise and organise Instagram photos and videos, meaning the platform knows when to show your post to users who have searched for that specific hashtag.

In order to be successful with your hashtags, it’s important to be strategic about them.

Don’t just use the most popular hashtags on the platform, as you will find yourself lost among the billions of other accounts who do the same. Instead, use hashtags that have an engaging community behind them and those which are specific to your brand. 

Let’s take a look at how weareaube uses niche hashtags to tap into their engaged community:

 

View this post on Instagram

 

A post shared by AUBE (@weareaube)

Branded hashtags are perfect for Black Friday. They are a great way to start a conversation with your followers and increase your reach. 

Top Tip: too many hashtags can look messy and uninviting. Select up to 10 of the best hashtags for that post and keep them towards the end of your caption. Keeping your hashtags clean will elevate your brand’s aesthetic. 

Best Black Friday captions 

BMW

 

View this post on Instagram

 

A post shared by BMW (@bmw)

GoPro

 

View this post on Instagram

 

A post shared by GoPro (@gopro)

Anastasia Beverly Hills

 

View this post on Instagram

 

A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills)

ASOS

 

View this post on Instagram

 

A post shared by ASOS (@asos)


ColourPop Cosmetics

 

View this post on Instagram

 

A post shared by ColourPop Cosmetics (@colourpopcosmetics)


theBalm Cosmetics

 

View this post on Instagram

 

A post shared by theBalm Cosmetics (@thebalm)


Nintendo of America


M-A-C Cosmetics UK & Ireland

 

View this post on Instagram

 

A post shared by M·A·C Cosmetics UK & Ireland (@maccosmeticsuk)


Studio

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Social Media Platforms

Cyber Monday Marketing Ideas and Strategies to Boost Sales

November 28th, 2022 by

The busiest sales events of the year have rolled back around and, this time, Cyber Monday is taking centre stage. 

Post-covid shopping preferences have led to a 37% increase in online shoppers this year, making Cyber Monday the preferred shopping date for a lot of shoppers due to its online presence.

By now, a lot of shoppers have their wish lists ready and waiting. But, with so many shoppers willing to spend their hard earned money, there are still brands out there asking themselves how they can leverage this opportunity.

If you think this sounds a lot like you, then we’ve got you covered. This blog will outline the most effective Cyber Monday marketing ideas and strategies to help increase your online presence and, more importantly, boost your sales this holiday season.

Planning your Cyber Monday campaign

During this pre-promotional stage, it is important to focus on the following to help your Cyber Monday campaign succeed:

  1. Build up your customer database: the best way to reach a wider audience is to create more contacts. Encourage social media followers, website visitors and in-person shoppers to sign up to your mailing list.
  2. Develop a lead-generating page: make it easy for these people to sign up to your mailing list by directing them to a stand-alone webpage which collects key contact information. 
  3. Implement the right marketing infrastructure: young shoppers in particular prefer personalised shopping experiences over mass messaging. Ensure you have access to a marketing platform that can help automate, integrate and analyse customer data for your business, to achieve this.
  4. Create a Cyber Monday marketing calendar: be aware of when exactly you will be sending out key promotional messages to generate traffic. It will take more than just a few emails or social media posts to do so. You should also still be communicating with your mailing list during and after the Cyber Monday event, so schedule time for this too.

Cyber Monday marketing ideas

Idea #1: Sell your products in bundles

Bundling your products together for a limited time is a sure way to grab your shoppers’ attention and make them feel as though they are getting a great deal. After all, isn’t that what Cyber Monday is all about?

Selling bundles is also a good way to increase the average order value and upsell shoppers to a slightly higher price than they’d normally go for.

For example:

Sell your products in bundles

Idea #2: Reveal exclusive offers

When it comes to Cyber Monday, shoppers are looking for deals that can give them maximum value for their money. 

You should create offers that make them feel like they’re getting so much more than what they are paying for. 

But how do you do this?

Run flash sales with limited-time offers, short-term discounts and promotions. This can be a ‘one-day deal’, a ‘a deal of the day’ or even a ‘1 hour deal’ on whichever items you choose.

The fear of missing out will encourage people to buy and increase the rate of impulse buying.

Idea #3: Create a gift guide

Your Cyber Monday marketing ideas can really be as simple as this, while still being effective.

Create gift guides for different segments of your target audience to point to where they can find cool gifts or your best-selling products.

Why is this important?

During the Black Friday and Cyber Monday holiday season, it is very easy to feel overwhelmed by the vast number of deals out there. By narrowing them down for your shoppers, you will make it easier for them to discover, choose and buy one of your products.

Idea #4: Partner with influencers and content creators

On days like Cyber Monday, it can feel like everyone on planet earth is trying to grab your attention, with people throwing ads at you from all angles. 

This often leads to shoppers ignoring a lot of ads they come across. 

Partnering with influencers is a great way to grab the attention of younger shoppers in particular, as seeing their favourite influencers and content creators in your ad means they’ll be more inclined to stop, watch and buy from you. 

Nowadays, your Cyber Monday marketing ideas should automatically be implementing influencers and content creators to appeal to the change in consumer behaviour. 

Check out the example below:

 

View this post on Instagram

 

A post shared by MISS MOLLY 🪩🍒 (@molly.mcfarlane)

Idea #5: Provide tailored customer service

In comparison to physical stores, online stores are always open. This means that customer queries can pop up at all hours of the day. 

What should you do?

Open your customer support services for even longer over the holiday season and make these visible to all customers who enter your site. If they know they will receive an immediate, tailored customer service experience they will feel as though they are in safe hands and will feel more inclined to shop with you.

Idea #6: Offer free shipping

A BigCommerce survey revealed that 77% of global respondents have abandoned purchases due to unsatisfactory shipping options. A prominent one being expensive shipping fees.

Offering free shipping is a way to encourage customers to follow through with their purchase. 

As well as this, Cyber Monday shoppers are all about looking for a bargain. Adding free shipping on top of the discount they will receive is a sure way to keep them satisfied.

Cyber Monday marketing ideas: round up 

We hope that this guide has inspired your pending Cyber Monday marketing ideas. 

Remember, it is important that you start preparations early in order to reach more shoppers and get the Cyber Monday sales rolling in. 

FAQ’s

How do you tease Cyber Monday sales?

You can create sneak peeks by:

  1. Adding it into your newsletter
  2. Sending it out via email
  3. Promoting it on social media
  4. Add pop-ups on your website
  5. Create TV and billboard ads

You can also:

  1. Notify shoppers that you will be unveiling a new product
  2. Offer a VIP early-bird discount
  3. Create a countdown promo video
  4. Create a Cyber Monday exclusive post

When should Cyber Monday emails be sent?

You should be sending Cyber Monday emails out well in advance, during the sale and after. 

How do you write an email for Cyber Monday?

  1. Create a catchy colour scheme
  2. Add in some animation, rotating items or video if you can
  3. Create an eye-catching Cyber Monday subject line
  4. Know what your audience want
  5. Give it a human touch and have fun with it! 

How do you market a Cyber Monday sale?

You can do any of the following: 

  1. Sell your products in bundles
  2. Reveal exclusive offers
  3. Create a gift guide
  4. Partner with influencers and content creators
  5. Provide a tailored customer service
  6. Offer free shipping

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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How To Run Your Black Friday Ecommerce Store

November 24th, 2022 by

The dawn of ecommerce birthed the sister event to Black Friday known as Cyber Monday; a second sales event which pushes online retailers to give up their best deals/offers. 

Though Cyber Monday doesn’t have the traditional backing that Black Friday does, its numbers are not to be underestimated. The huge sales figures in previous years translate into a lot of potential traffic for your ecommerce store this year, so you’ll want to prepare yourself with a solid Black Friday ecommerce strategy. 

Not sure where to begin? We’ve got you covered! 

Keep reading for the best tips and tricks for making your Black Friday ecommerce store and strategy bulletproof.

Prepare your store

The number of people expected to shop online for deals this Black Friday sits at 69%; a 37% increase from 2021. Whether you’re a large retailer or a small ecommerce store, you should expect to see a spike in traffic. While this is all well and good, a dramatic increase in traffic to your site can lead to poor site performance should you not have the right ecommerce platform – such as Shopify – to support your business. 

It’s crucial for businesses to have their sites prepared. Here’s what you can do to ensure that it is:

Plan early

Here are some of the things you should be planning ahead:

  1. An intuitive user interface
  2. A strategic plan centering around a user’s experience
  3. A seamless checkout experience that offers multiple payment options
  4. A high level of mobile functionality

Check your site speed

As you can probably imagine, the biggest sales events of the year can be pretty stressful. We’d like to avoid adding to that stress with a slow website, at all costs. Having slow site speed also runs the risk of ruining credibility with customers.

You can use Google PageSpeed Insights to help with this.

Audit your checkout process

The point we just mentioned about avoiding stress-inducing activities for customers…the same applies here. 

Customers are expecting a smooth, fast and efficient checkout process. 

Test your checkout process for yourself before the chaos ensues. 

Here are some ways you can improve your checkout process:

  1. Whittle your checkout down to one page
  2. Offer multiple payment options (Apple Wallet, Paypal etc)
  3. Enable automated cart abandonment notifications

Get support on-deck

Customer service is an important part of running a successful Black Friday ecommerce store. 

Because so many online sales will be expected, you should prepare for an increase in customer service requests. 

Make sure the way in which your customers can reach you for queries is clearly identified throughout your website and have support on standby, to make this process as efficient as possible.

Black Friday ecommerce marketing strategy ideas

Black Friday boasts the perfect opportunity to experiment with new marketing and advertising tactics. To help you, here are some Black Friday ecommerce ideas you can use to boost traffic and sales through your store.

Start advertising early

Running ads earlier gives ad buyers time to test and learn to figure out which creative assets work best, before going full throttle on the four-day shopping weekend.

  1. Buy traffic early to build social audiences
  2. Remarket frequently
  3. Narrow your Google Ads targeting to high purchase intent keywords such as “buy ___” and “best deal on ___”

Create a master plan for Black November

Going hand-in-hand with the aforementioned point, many retailers begin promoting their sales a month or so before Black Friday. To ensure that you’re ahead of the game you’ll need to pace your promos throughout what is now known as “Black November”. 

Your Black November plan should include:

  1. A Black Friday buzz-building campaign – with a countdown, deals and specials using ads, email and social media leading up to the big day.
  2. Sneak peeks on door crashers – and other sales that will go live.
  3. A coordinated promotional strategy – across all websites, emails and socials to maximise impact on the day of the sales.
  4. An influencer engagement strategy – to boost word of mouth.
  5. Post-Cyber Monday deals – eg, extended sale offers, emphasising shipping dates and gift wrapping throughout December.

Segment your emails 

Email is still very much a staple for Black Friday and Cyber Monday sales.

The more segmented these are, the higher revenue per recipient you’ll generate, as well as higher open rates and click through rates.

Here are 10 email segments you can use to generate sales:

  1. Seasonal shoppers
  2. Recent openers
  3. VIP customers
  4. Product browsers
  5. Product category buyers
  6. Hasn’t purchased (but is engaged)
  7. Email ignorers
  8. Almost purchasers
  9. Geographic targets
  10. Gift givers

Launch new products

Black Friday is a great time to introduce a new product, however, to ensure its success, you will need to create excitement to engage new and existing customers.

To increase awareness, use your blog, store promotions or partner with influencers. 

New product launches draw attention to your brand and what better time to have the spotlight shining on you, than during the Black Friday sales!

Add a touch of personalisation in everything you do

Younger audiences in particular see right through emotionless advertising. They want to know they are valued by you. 

Sending out personalised messages to your customers as a Black Friday ecommerce strategy is a great way to boost sales and increase conversion rates.

Here are some ways you can offer a personalised experience:

  1. Offer different deals to different customer groups (ie, VIPS)
  2. On product pages, include recommendations based on what other customers bought

You can also create this experience by featuring your top-selling products on your Black Friday ecommerce landing page on your website.

Black Friday ecommerce round up

With a little preparation you can put yourself in perfect alignment to gain some new customers this holiday season. People will be turning out in full force, just as they have done year after year.

The only difference this year is one that benefits you. Customers are leaning towards online shopping more than ever before, making this the perfect time to run a Black Friday ecommerce store.

As long as your website is optimised for mobile and has been prepped to perfection, the customers will come rolling in thick and fast. 

Remember, stick to your plan, be there for your customers and don’t forget to breathe!

FAQs

How do I prepare my Black Friday ecommerce store?

  1. Plan early
  2. Check your site speed
  3. Audit your checkout process
  4. Optimise your website for mobile use

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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A Month in Beauty: November 2022

November 24th, 2022 by

Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. 

So, who’s been busy in the beauty world this month? 

Trend spotlight

I’m cold” makeup

Winter is well and truly here, and with it comes an influx of wintery makeup looks. Taking centre stage on TikTok is a flushed-cheeks, glossy eye look that emanates the face’s natural glow from being cold. 

@gabxxrielle ‘im cold’ makeup trend is so cute! ❄️⛄️ had to give it a try &lt3 #imcoldmakeup ♬ original sound – ci

@ysumaya I’m not built for the winter but at least my makeup looks cute ❄️ my take on the “I’m cold” makeup trend that I LOVE 💙 ib: @zoekimkenealy #wintermakeuplook #makeuptutorial #imcoldmakeup ♬ original sound – ci

Things I wish I knew in my 20’s

Millennial beauty creators have begun sharing the skincare and makeup tips they wish they knew at an earlier age. The creators go through their skincare or makeup routine as they share the secrets they learned as they grew up. The trend has since expanded to include general life and relationship advice. 

@bambidoesbeauty Things I Wish I Knew In My 20s: Skincare Edition 🧖🏼‍♀️ #skintok #skincarehacks #skincarehack #skincaretips #skincaretiktok #affordableskincare #budgetskincare #skincare101 #skincycling #byoma #larocheposay #lrp #effaclar #spotcream #hormonalacne #makeupremoval #glossier #hyaluronicacid #hyaluronicacidserum #drunkelephant #beginnerskincare #skincareforbeginners #thingsiwishiknew #thingsiwishiknewsooner #makeupremovalfun #makeupwipes ♬ original sound – Bambi Does Beauty

@_withsarah Things I wish I knew in my 20s: makeup edition 🫶🏻 so many questions about products in my last few videos so wanted to do a full tutorial and share my makeup tips along the way! #thingsiwishiknew #thingsiwishiknewbefore30 #thingsiwishiknewsooner #thingsiwishiknewbefore #bigsisteradvice #bigsis #bigsistips #makeuptips #makeupfavs #makeuptok #makeuphacks #adviceforgirls #makeupadvice ♬ original sound – Sarah Lapierre

Creator spotlight

Jawaria Khalid

Jawaria is a Canadian-based beauty and lifestyle creator with over 885K followers and 36.5M likes on TikTok. She grew to TikTok-stardom through posting GRWM-style videos for her various wedding events, and sharing beauty tips and tricks for hiding dark circles and how to create the perfect no-makeup-makeup look.

@jawarshere YOU THOUGHT I WAS DONE?? Just like that?? Wedding may have ended but the wedding DAWATS HAVE JUST STARTED AND THE LOOKS ARE ABOUT TO HITTTTTT #postweddingbridalmakeup #newlywedmakeup #weddingdawat ♬ original sound – Jawaria

@jawarshere That “SHAADI KA GHAR” feeling 🥹 you need to experience it atleast once #bridalshowergrwm #bridalshoweroutfits #bridalshowerdress #3daysuntilmywedding ♬ original sound – Jawaria

Content spotlight

L’Oreal Professional: #CertifiedUnbreakable

To promote its new Metal Detox Oil, L’Oreal Professional used influencers across Europe to take viewers through a hair routine using the product. Creators also discussed the functionality of the product and how it creates healthy hair. The hashtag has over 58M views, with UGC from general users and influencers who were just gifted the product. 

@mamastillgotit_ #ad @L’Oréal Professionnel Paris brand new Metal Detox Oil is a game changer in my hair routine – love how lightweight it feels in my hair and instantly smooths. It’s got a clever ingredient called Glicoamine that prevents breakage and frizzy hair, it’s awesome! #lorealpro #metaldetox #metaldetoxoil #CertifiedUnbreakable ♬ original sound – Louise Boyce

@amberrosegill #AD @L’Oréal Professionnel Paris NEW Metal Detox Oil is now an amazing part of my haircare routine! I LOVE the scent and prevents hair breakage – what more could you want?! #metaldetoxoil #lorealpro #certifiedunbreakable ♬ original sound – Amber Rose

Glossier: Winter Bundles

To promote its new limited edition holiday kits, Glossier used influencers to show the kits used on the road and during activities. Some influencers went on a road trip, others skiing, and others showed how the kits could be used from day-to-night. While no specific hashtag was used for the kits, all Glossier creator activity is tracked under #GlossierPartner. 

@hannahleeduggan feels good to be back on the road 😊🚐 here’s a little van life morning with @glossier’s new limited edition Cross Country Kit! ❄ #glossierpartner ♬ I’M FEELING LUCKY – Ellen Once Again

@a.j.cutler A lil pre-ski ritual with the @Glossier limited edition kits: the Eye Stars kit and Cross Country kit #glossier #glossierpartner #skitok #skier #skiing #skiingtiktok #ski #skiingcheck ♬ LITTLE MO’ BETTA – David Davis

The Body Shop: #WishesOfWonder

Christmas has come early at The Body Shop with the #WishesOfWonder campaign to promote its new Christmas range. Using beauty and lifestyle creators on TikTok, viewers were taken through the range, offered a gift code, and were informed about the charity sales from the range would be supporting. 

@robinrosmalen Little spoiler alert! the luxury advent calendar from @thebodyshopnl 🥹❤️🥰🫶🏻#thebodyshop #ad #WishesofWonder #BeautyAdventCalendar #AdventCalendar #fyp ♬ Holly Jolly Christmas – Michael Bublé

@sianlord Ad. Want beautiful, handcrafted, ethical gifts this christmas? Then there’s something for you at the @thebodyshopuk Shop the festive range in store now & if you’re shopping online don’t forget to use my code SIANL20 for 20% off 🎁#wishesofwonder ♬ Aesthetic – Tollan Kim

NYX Cosmetics: Wonderstick 

NYX Cosmetics used beauty creators on TikTok to promote its re-released and re-formulated Wondersticks. Creators showed the multi-purpose use of the sticks, and how a full face look could be created using them. 

@urgalsal_ #ad call me an artist cause sculpting has never been easier with @nyxcosmetics_uk new Wonderstick contour duo #Wonderstick #veganmakeup ♬ original sound – urgalsal_

@dolli.glam #AD @nyxcosmetics Wondersticks are back ! And they’re bigger & better and so easy to apply 😍 #Wonderstick available at @asos ♬ original sound – dolli.glam

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Social Media Predictions for 2023

November 23rd, 2022 by

The last 12 months have been rather chaotic in the social media world. Meta’s gradual downfall continues, TikTok continues to thrive, Twitter is in absolute disarray; at this point, anything could happen in the coming 12 months. 

Of course, no one knows exactly what’s coming for each platform, but as a social agency, we think we’re pretty well equipped to have a go at predicting the future of social media. 

So, what’s on the forecast for 2023?

General social media predictions for 2023

Decentralised networks

The free speech debate has been prevalent on social media throughout 2022. Consumers expect different levels of free speech and censorship on social media. As platforms continue to find the balance between free speech and hate speech, we expect to see new decentralised platforms continue to rise to popularity in 2023—like Mastodon

Decentralised platforms put the power back into the hands of users, with servers having their own rules that users are aware of before joining. 

The Metaverse 

The metaverse market is expected to reach around $800 billion, so it’s safe to say we can expect more players and platforms entering the field. This year, we have seen brands of all price ranges and sectors have entered the metaverse in one way or another—the most popular method being a metaverse experience alongside a metaverse-inspired collection. 

In 2023, we anticipate brands will continue to implement sensory elements to digital experiences. In addition, platforms will continue to develop their own metaverse capabilities—from social commerce to social avatars. 

Subculture Central 

As social media continues its battle between content and social, we predict that brands will use social media to engage directly with subcultures and niche communities. Whether this is through comment sections, or broadening their niche influencer marketing, brand personas will become more diluted as they shift to engage the emerging subcultures on social platforms. 

TikTok trends for 2023

TikTok Shop expansion 

TikTok has already announced its plans to expand TikTok Shop in the US, but we anticipate that in 2023, TikTok will expand this initiative into more regions. Consumers are becoming more open to new social commerce channels, and with the influence #TikTokMadeMeBuyIt has, it makes sense for the platform to continue pushing its TikTok Shop and TikTok LIVE commerce experiences. 

Developments to the TikTok Creator Fund

One of TikTok’s main struggles (and creator gripes) is its poor creator funding. The platform has finally rolled out TikTok Pulse, offering creators revenue for ads promoted within proximity to their videos. 

Given the rising competition of other social platforms offering better creator funding, we expect TikTok to begin testing new models to pay their creators more effectively. 

Expanded search capabilities

TikTok’s search option is relatively limited. Despite offering longer captions for SEO, and using on-screen text as part of its SEO ranking, the actual search functionality isn’t up to par. As TikTok users continue to use TikTok as a search engine over Google, it’s likely TikTok will continue to develop its SEO function and search options for users. 

Instagram trends for 2023

Instagram social commerce investments 

While Instagram isn’t as far ahead with social commerce as other platforms, given its use as a discovery tool for consumers, we can expect to see Instagram invest more in its shopping capabilities. Instagram has begun testing livestream shopping, so it’s likely it will continue with its investments in the new year. 

More recommended content

Despite often being dissed by users, Instagram is adamant that AI-recommended content is the way forward for the platform. Instagram scaled back the volume of recommended content in 2022 until “it could get it right.” Will 2023 be that year? It’s likely. 

AR and interactive ads

New AR and interactive ads will lead to new opportunities for brands, and create a more engaging ad format for users. Other platforms have already experimented with this, and with the gradual integration of metaverse-like features on the platform (NFTs and avatars), it is likely Instagram will use AR as a stepping stone towards the metaverse. 

Facebook trends for 2023

Consumer engagement through DMs

The number of engagements between brands and consumers through DMs is still on the rise, and Meta is looking into developing more tools to help brands with this shift in communication. Having already introduced the Click-To-Message ads on Messenger, marketers can expect new ad options that align with this engagement. 

Avatar development and integration 

Meta has been pretty excited about its avatars and the potential to create its own metaverse. To help with its metaverse plans, Meta will likely continue to push its users to use their avatars as a way to connect. It currently offers sponsored clothing and items for avatars to wear, so as the metaverse creeps closer, it’s likely these options will increase tenfold. 

Avatar development and integration 

Twitter predictions for 2023

New subscription push

One of Elon’s first moves as Twitter CEO was pushing the Twitter Blue subscription. The “new and improved” subscription would offer users the chance to buy a verification tick—something that caused a bit of a stir. 

Musk plans to use subscriptions as a revenue boost for the platform, while also providing another method to reduce the number of bots on the platform. Rumour has it, Musk was considering charging users a fee to tweet, but thankfully he has since binned this idea. 

It’s likely that Musk will charge Twitter Business users for access to new analytics tools and exclusive features.

A new algorithm

Another of Musk’s plans for the bird app is a refined algorithm. The CEO wants to understand how algorithms dictate the Twitter experience, but the challenge lies with getting users to implement algorithmic modifiers. 

Most users go to the app to find out the latest news, trends, or memes. There is a simplicity to Twitter that makes it an ideal place to casually engage with content. Adding an algorithm could potentially reduce this desire to engage. 

New ad formats 

Elon Musk has stated he wants to make Twitter the “’most respected advertising platform” available. A natural move would be to introduce new engaging ad formats. At present, advertisers have been pulling their Twitter spend amid concerns over content moderation, but new ads could potentially draw them back.

Creator funding 

Musk has already identified the issue with creator funding on the platform. In one of his more positive decisions, he wants to offer creators compensation for their time and effort creating content. 

A method of funding that is being seriously considered is paywalled videos. With options to charge $1, $2, $5, $10, or $20 to view videos, creators will be able to take home the majority of revenue earned from paywalled videos. 

Pinterest trends for 2023

Live shopping developments 

Pinterest is the platform for purchase inspiration. So, it’s only natural the platform continues to inspire people to purchase through livestream shopping. Pinterest has already tested the waters with Pinterest TV in select regions and categories, but we imagine the platform will introduce a livestream display or livescreen shopping tab in the app. 

Better search and discovery capabilities

Pinterest has been used as an inspiration and discovery tool by consumers for years. In 2023, we expect the platform to introduce new ways to highlight products relevant to users through improved search tools. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Friday Ecommerce Store | Black Friday vs. Cyber Monday | Black Friday Campaigns | Black Friday Hashtags

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Black Friday vs. Cyber Monday

November 23rd, 2022 by

Year after year, Black Friday and Cyber Monday fuel the fires of the world’s shopaholics and bargain-grabbers by offering insane discounts on the most sought after items. Electrical goods, beauty items, clothing and much more are often sold for a fraction of their original price and other purchasing opportunities are offered. 

It’s no wonder this is the most highly anticipated event of the year. 

With Cyber Monday being introduced a little bit later than its counterpart, there is an ongoing debate surrounding Black Friday vs. Cyber Monday and which day offers the best deals. 

We’re here to join that debate and guide you bargain-lovers and shopping enthusiasts towards making informed decisions about which day you should be focusing on to get the best Black Friday vs. Cyber Monday deals.

Black Friday vs. Cyber Monday: what’s the difference?

Aside from the obvious differences being the days they fall on, these two major, annual shopping events offer two entirely different experiences; with one being in-store and the other online. 

Traditionally, Black Friday is reserved for the big-ticket items; typically the big electronics. This is why you will often see people camping outside stores to ensure they get the specific tablet they want.

Cyber Monday is more associated with smaller items that are shoppable online due to being more economical to ship and return. This day is also geared towards more impulse buys. Think toys, books and gift cards. 

Before Covid turned the world of in-store shopping on its head, Black Friday being reserved for in-store purchases had always been the case. However, now that the preference of most Brits (and probably most of the Western world) is to shop online, the traditions of Black Friday are going digital to join its cyber counterpart. 

Black Friday vs. Cyber Monday: which day has the best deals?

Trying to figure out which day you will get better deals on is a lot like trying to guess the week’s lottery numbers. It’s near impossible, due to the fact that brands don’t give you a heads up on what to expect; and even if you are given a heads up, brands like to change the discount they’re offering, last minute. 

While predicting which day will leave you more prosperous in your findings is a difficult task, there are steps you can take to increase your chances.

The key is to devise a Black Friday battle plan.

Make a list of what you want to buy, where you can buy it from and what its retail price is before the sale price is announced. If you spot something on your list that is available for a lower price than you anticipated, it will then be a gamble whether you buy it on-the-spot or wait for a further discount. Ultimately, this will be determined by how much you need the item. 

Early Black Friday deals

Sony DualSense (Midnight Black) for £40 (£20 off)

Anker Soundcore 3 for £37 (£18 off)

Google Pixel 6a for £299 (£30 off)

Asus Vivobook 15 for £330 (£220 off)

Sonos Roam SL for £119 (£39 off)

Garmin Fenix 6 Pro for £299 (£151 off)

43-inch Hisense 4K TV for £249 (£60 off)

Roku Express HD for £14 (£15 off)

Lenovo Legion 5 for £1099 (£200 off)

Sony WH-1000XM5 for £296 (£34 off)

Apple Airpods Pro 2022 for £239 (£10 off)

Samsung Galaxy Book2 360 for £599 (£400 off)

Sony WF-1000XM4 for £159 (£91)

Anker PowerCore Slim 10K for £19 (£4 off)

Dyson V12 Vacuum cleaner for £400 (£130 off)

Bang & Olufsen Beosound A1 (2nd Gen) for £179 (£60 off)

55-inch Sony Bravia A80J for £998) (£301 off)

Nespresso Vertuo Next £79 (£71 off)

Early Cyber Monday deals

Fire TV Stick 4K with Alexa Voice Remote for £24.99 (£20 off)

Apple iPad 10.2 2021 (64GB) for £299 (£100 off)

Echo Dot (3rd Gen) Smart Speaker for £17.99 (£32 off)

Black Friday vs. Cyber Monday: round up 

The most anticipated sales events of the year are fast approaching. To make sure you don’t miss out this year, arm yourself with a pre-planned list of wants/needs and where you think you might purchase them from. 

It is also important to remember that, even though it is easy to get caught up in the chaos of Black Friday and Cyber Monday, you are not required to buy anything just because you feel you are missing out. Living expenses are at an all time high, so if the item you have your eye on isn’t a necessity or a long-term desire then think twice before spending your hard earned money. There will always be next year!

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