The Future of Fashion is Digital

October 21st, 2021 by

Technology is developing at an incredible rate. With social media platforms offering in-app shopping, Facebook and Snapchat’s AR glasses, AR in retail stores and live shopping platforms, the Metaverse is creeping closer and closer with each incremental innovation. We’ll soon be spending a significant amount of time in the Metaverse, but we have one important question left: what should we wear? 

Within the past couple of years, the fashion world has actively begun adopting AR and technology—from NFTs and digital garments to AR try-ons in retail to virtual shopping, now including virtual stylists.  

The main way we interact with others nowadays is through digital. We instant message, voice call and video chat. We like, comment and watch livestreams. Living in an era of instant gratification, it’s unsurprising that our shopping experiences are taking a digital turn. 

The rise of digital in retail

Livestream Shopping & Virtual Styling

The concept of blending entertainment with instant purchasing isn’t new—it’s been incredibly popular in China for the past few years. However, it is only just making its mark in the West. Livestream shopping is an immersive experience that keeps shoppers engaged for extended periods of time. The latest development in livestream shopping is the introduction of virtual styling.

Livestream Shopping & Virtual Styling

Hero is a virtual styling platform. Brands can partner with the platform to provide text, chat and video styling assistance to their customers. Using the platform, brand teams can walk customers through key pieces in their physical stores to help identify the right items for the customer. Customers could ask real-time questions about the garments, return policies and even store availability for specific products. 

Hero allows brands to seamlessly blend online and in-store experiences. Many brands—including Levi’s, rag & bone, Nike, and Chloé—have partnered with Hero and seen incredible results. As a result of real interactions between associates and customers, Hero can yield an incredibly high conversion rate of 20%, and for some stores, up to 88% of users make a purchase within 24 hours of a virtual styling session. 

Livestream Shopping

Having the ability to speak to potential customers in real time allows chosen associates (or stylists) to offer their expertise on products they handle day in, day out. A brand’s stylists have the best understanding of the brand’s product offering and can most accurately provide a solution to a customer’s fashion query; stylists can also invite customers in for a private, reserved fitting room session to try on the clothes they discussed in their styling sessions. This not only increases footfall, but the opportunity to create a completely unique and personal experience for customers, increasing the likelihood of conversion. 

With the development of social commerce, it will be interesting to see whether digital styling will take its place on social media. TikTok and Instagram are leaders for in-app shopping, and with livestreaming capabilities where customers can purchase directly from a livestream, we could anticipate that influencers and brands may begin to offer virtual-styling services. 

Virtual Try-ons

Virtual try-ons using AR are bridging the gap between traditional brick-and-mortar retail and ecommerce. This tech allows consumers to achieve an accurate sense of look and fit of fashion items before making a purchase, all from the comfort of their own homes—something that is increasingly appealing to consumers following COVID-19. 

Sneaker and apparel resale brand GOAT launched an AR try-on feature within their app that allows shoppers to virtually try on sneakers. The brand implemented the feature to elevate the experience of discovery and to allow customers to see what some of the most exclusive trainers available would look like on their feet. 

Shopify retailer Tenth Street Hats has implemented AR tech directly onto its ecommerce website, allowing shoppers to try on selected hats on mobile and desktop devices, without having to download an app. The AR works by superimposing a real-time image of the hat onto the user’s head. 

Virtual Try-ons

The tool increased purchasing confidence significantly. For shoppers who engaged with the tech,the conversion rate increased by 52%. Data also showed that the longer a consumer engaged with the tool, the higher their average order value became.

The rise of digital fashion

Digital Clothing

A few years ago, if you suggested to customers they could buy an outfit that didn’t actually exist, you would have been laughed out the door. What’s the point in owning something that doesn’t exist? However, since the rise in popularity of cryptocurrencies and the consumer switch from a physical to digital mindset, the idea of digital fashion has become more accepted and even anticipated. 

Many fashion brands have already bought into the concept of digital fashion by creating branded items Snapchat users and gamers can dress their avatars in—including Adidas, Levi’s, Gucci, Valentino and Burberry. 

Digital Clothing

In more recent years, the fashion industry has been plagued with the issue of sustainability. As fast fashion brands have been boycotted and attacked for encouraging a disposable mindset and inflicting 10% of the world’s carbon emissions, the demand for digital fashion couldn’t have come at a better time; digital fashion could be the sustainable answer to fast fashion. 

With supply chains in tatters thanks to COVID-19, and social media revealing the impoverished worker’s lifestyles and the sad truth behind many “ethical” brands, the appeal of digital fashion has grown. For as little as $35, consumers can have a unique digital garment photoshopped onto their selected photos, which they can then share on their social media profiles. 

Digital fashion has no supply chain, no factories and no delivery delays. All digital fashion requires is a digital designer, a photo editor and a computer. With these three components, the expanse of digital fashion is limitless. Digital fashion presents the opportunity to be highly reactive to fashion trends, without any of the negative impacts of real fast fashion. 

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Digital Fashion & Social Media

The popularity of digital fashion on social media is rising. Popular influencers have begun investing and posting their digital looks on social media and have been met with overwhelming positivity from their audiences.  

In addition, Farfetch has become one of the first large retailers to rest digital sampling by dressing influencers in digital clothing to promote the launch of its pre-order offering from brands such as Balenciaga, Off-White and Oscar de la Renta. 

Digital Fashion & Social Media

Using digital clothing gives brands the opportunity to work with influencers in a new and exciting way, without having to send any physical products. This opportunity saves fashion brands of all sizes money and resources, all while generating a buzz on social media. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

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Posted in Industry Trends, Social Commerce, Social Trends

Top 10 Gaming Discord Servers

October 20th, 2021 by

Discord is a free voice, video and text chat app that’s used by millions of people all over the world to virtually hang out with their friends and communities. Discord users can download the app on their mobile devices or PCs to keep conversations going on the move. 

Discord was designed specifically for the gaming community. For the gaming community, Discord allows users to keep in touch with their teams and strategize mid-game thanks to the voice calling and chat capabilities. The platform benefited hugely from the surge in online, team-based video games (think your Fortnite Battle Royales and Overwatches), and now plays host to thousands of online communities—both gaming and not. 

Gaming Discord servers have become online and active hubs for gaming fans. With over 100 million daily active users, Discord users have access to a plethora of public and private gaming Discord servers where they can interact with others who share their passion for gaming. Users have access to general gaming Discord servers or servers created for a specific game. 

So, what are the best public mobile and PC gaming Discord server names you should be aware of?

Best gaming Discord servers

1. Minecraft Official Discord Server

Minecraft Official Discord Server - gaming discord servers

Minecraft is one of the most popular games within the gaming community and has won many awards hailing it as one of the greatest video games of all time. 

Minecraft’s official server is one of the most popular gaming Discord servers on the platform. Members can discuss the latest Minecraft news and updates, share their own creations and connect with other Minecraft fans. It has a wide range of channels including Survival Discussion, Bedrock Mechanics, Java Mechanics and more. 

2. VALORANT Discord Server

VALORANT Discord Server

Riot Games-owned VALORANT has one of the most active gaming Discord servers on the platform. With just under 800,000 members, it can be tricky to access this server at peak times. But, with a little patience, you can access a global hub of all-things VALORANT. 

There are a range of channels within the VALORANT server including news channels (game news, event news and server news), discussion channels (gameplay discussion, strategy discussion and agent discussion), group-searching channels (grouped by region and type of player) and many more.

3. Official Fortnite Discord Server

Official Fortnite Discord Server - gaming discord servers

Fortnite was released in 2017 and quickly became one of the most popular games in the world. The Official Fortnite server has just under 782,000 members and is split into the following channel categories: Discord Information, Fortnite News, General Community, Battle Royale, Creative, Save the World, How Do I, Imposters, Bug Reporting, Homebase Broadcast and Weatherman Broadcasts. 

All active channels have their own sub-categories that users frequently chat in. 

4. MrBeast Gaming Discord Server

MrBeast Gaming Discord Server

The MrBeast Gaming Discord server is the official server for MrBeast (AKA Jimmy Donaldson) and his crew, who are incredibly popular on YouTube. The MrBeast Gaming Discord server is one of the most in-demand gaming Discord servers as it is only accessible when MrBeast gives announcements or information when filming a video on the MrBeast Gaming channel. 

The server doesn’t include a chat room because of the size of its support base. 

5. TommyInnit’s Discord

TommyInnit's Discord - gaming discord servers

TommyInnit is an English gamer, popular on YouTube and Twitch. He frequently shares Minecraft-related streams and videos, particularly in the Dream SMP, private, whitelisted survival multiplayer (SMP) Minecraft server.

TommyInnit uses his gaming Discord server to inform members when he is going live on Twitch or to let them know he has uploaded a new gaming YouTube video.

6.Animal Crossing: New Horizons 

Animal Crossing New Horizons

The Animal Crossing: New Horizons is the largest Discord-partnered server on the platform that also acts as the official gaming Discord server for the subreddit r/AC_NewHorizons. Its channels are separated into various categories, including Nook Inc, events, Island Life, Game guides and Help, Museum, Able Sisters, Marketplace, Campsite, Stalk Market, Dodo Airlines, Unrestricted Play, and Other topics.

7. r/leagueoflegends

r/leagueoflegends - gaming discord servers

r/leagueoflegends is one of the biggest gaming Discord servers run by its community. Rather than an official server, the r/leagueoflegends was created for the subreddit group. League of Legends is often cited as the world’s largest eSport game with an international competitive scene made up of 12 leagues.

8. Nookazon

Nookazon

Nookazon is one of the unofficial Animal Crossing: New Horizons gaming Discord servers. The server was created as a marketplace to trade Animal Crossing: New Horizons items and more; you can buy and sell items for the game. These are items like art, bushes, clothing, DIY recipes, flowers, fossils, fruits, furniture, materials, NPC, photos, posters, services, songs, tools, and villagers.

9. Games Fanatics Centra

Games Fanatics Centra - gaming discord servers

Games Fanatic Central is one of the gaming Discord servers that has channels for different games. Supporting a range of console and mobile apps, fans come together and share their wins and memorable gameplays. They have channels for Marvel Contest of Champions, War Dragons, Dragon Village M, Star Wars – Galaxy of Heroes, Zelda, Pokémon, and Animal Crossing.

10. Multiplatform Gaming

Multiplatform Gaming

MultiplatformGaming is the Discord server for the website Multiplatform Gaming, which was established in 2016. The community started as a hangout joint for a common group of friends but grew into a home for gamers. The community has amazing perks, game servers, tournaments, stream teams, and giveaways.

FAQs

What is the best gaming Discord server?

The Fortnite Discord server has the most members, so it could be argued that it is the best gaming Discord server. 

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Posted in Industry Trends, Social Media Platforms

10 Social Media Statistics You Need to Know in 2021

October 19th, 2021 by

When reevaluating or creating your social media strategy, it’s a good idea to know the main social media statistics worldwide to inform your decisions. Social media has completely changed the way we live our lives—from keeping in contact with loved ones, to finding news updates, to researching new brands to invest in. Social media is unavoidable and it’s here to stay. 

2020 and 2021 have been significant years for social media. The pandemic pushed more people online, resulting in a surge of new users. With more people spending more time on social media, social media engagement and the best times to post on platforms were adjusted to suit the new working-from-home lifestyle. 

As platforms continue to develop their algorithms, social commerce capabilities and content formats to make a more enjoyable user experience, the popularity of social media will only continue to grow. So, if you aren’t investing already, get investing. 

We’ve pulled together a list of the most impressive social media statistics you should be aware of. 

The top Social media statistics 2021

How many people use social media?

To kick off our list of social media statistics, we’ll give you the big one. 4.48 billion people currently use social media worldwide—that’s double the amount of people than in 2015 and nearly 57% of the global population. The average social media user has an average of 6.6 social media accounts they use frequently. 

Who uses social media the most?

One of the least surprising social media statistics is that the generation that uses social media the most is Gen Z. Also known as the Digital Natives, you can find 87% of this generation regularly using social media. Millennials follow Gen Z, with around 81% actively using social media. Gen X and Baby Boomers trail behind with 73% and 45% active users, but these two percentages are growing as older generations begin to adapt to social medi

How much time do users spend on social media?

Time spent on social media is one of the most important social media statistics to be aware of. The time spent on social media can dictate how often you should be posting on your relevant platforms. On average, users spend 2.5 hours on social media everyday; this varies between platforms, of course. On Instagram, users spend around 28 minutes scrolling per day. However, users on TikTok spend an average of 52 minutes on the platform daily. 

How impactful is social media marketing?

One of the most impressive social media marketing statistics is that 73% of marketers believe that their social efforts have been effective for their business. Social media marketing helps build trust and emotional connections between brands and consumers. Moreover, 79% of Gen Z say they would make a purchase after seeing an influencer recommendation. 

The rise of social commerce

It’s commonly known now that over half of all social media users use platforms to research products and brands. Recently, many platforms have begun developing their social commerce and in-app shopping capabilities. The number of consumers who have moved to online shopping is at 85% and increasing. Brands should consider being early adopters of social commerce—it’ll be taking over sooner than you think. 

From digital to reality

We all know the impact of word of mouth marketing, right? 71% of customers who have had a positive experience with a brand on social media are likely to recommend the brand to family and friends. Interacting with your community through social media shows you care—this will build brand loyalty and increase the likelihood of word of mouth marketing.

Influencers build trust

Influencer marketing has been a go-to for many brands for the past few years, and it isn’t going anywhere anytime soon. 49% of consumers claim they depend on influencer recommendations to inform their purchasing decisions, while 79% of Gen Z say they would make a purchase after seeing an influencer talk about it. 

How to keep consumers following

The main four reasons consumers will unfollow a brand on social media are: poor quality of support, poor customer service, irrelevant content and too many ads. When asked the type of content consumers like to engage with, the most popular type was images (68%), followed by videos (50%) and finally text-based posts (30%). 

A marketer’s struggles

The main challenges social media marketers face are: identifying and reaching target audiences, measuring ROI and supporting overall business goals. The most successful content marketers reported that the two factors that contributed to their success the most were the value their content provides audiences and website changes. 

The most used social media platform

Facebook still remains the most used social media platform globally, but other platforms are catching up. TikTok recently dethroned Facebook as the world’s most downloaded app and boasts over 1 billion monthly active users. 

FAQs

What percentage of the population uses social media?

4.48 billion people currently use social media worldwide—that’s nearly 57% of the total global population. 

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Posted in Social Media Marketing News

Weekly Marketing News, 15th October 2021

October 18th, 2021 by

UK MPs rethink online safety bill, ads in Tweet replies, influencers hiding #ad, Heinz tomato blood, has Coke’s ‘Real Magic’ ad missed the mark?

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Twitter tests ads in Tweet replies, which could provide new opportunities for brands and creators


Twitter’s looking to expand its ad inventory with a new placement option—within the reply threads of tweets. The option could essentially facilitate direct monetisation of tweets, with the tweet creator able to opt-in to these ads, then get a cut of the resulting revenue.

INDUSTRY NEWS

2. UK online safety bill could set tone for global social media regulation

UK online safety bill

Even before the arrival of Facebook whistleblower Frances Haugen, social media companies were feeling the heat from regulators and politicians. It is white-hot now as MPs toughen up the draft online safety bill, a landmark piece of legislation that could set the tone for social media regulation around the world. The bill imposes a duty of care on these companies to protect their users from harmful content and the communications regulator, Ofcom, will be tasked with overseeing compliance.

3. 76% of Instagram influencers hide advertisement disclosure in their posts

76% of Instagram influencers hide advertisement

According to research by Awin.com, more than three quarters of influencer adverts on Instagram have the disclosure hidden somewhere in the post, whether that be in the middle, at the end or in a comment. According to the ASA, influencer marketing labels “must be prominent enough that consumers will easily notice it”, and that “burying a label in a list of hashtags…or placing it ‘under the fold’ where consumers would need to click ‘see more’…won’t be sufficient”.

4. Has Coke’s Real Magic ad ‘set the brand back years with the gaming community?’

Coke’s Real Magic ad

With great fanfare, Coca-Cola unveiled its brand new global platform two weeks ago. ‘Real Magic’, and its debut ad, were meant to attract Gen Z and gamers to the world’s leading soft drink. But while general market research shows a favorable response to the Coke ad, some within the gaming community are calling the spot ‘inauthentic’, ‘tone deaf’ or worse. 

WORK WE LIKE

5. WATCH: Heinz dresses up ketchup as ‘Tomato Blood’ for Halloween effort hawking costume kits

Heinz is promoting its signature condiment’s use as fake blood for Halloween festivities through new merchandise and limited-run Tomato Blood Ketchup packaging available at HeinzHalloween.com. Heinz is hopping on seasonal trends with a creative effort that recognizes its ketchup brand’s long-standing application as fake blood for Halloween costumes and decorations.

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Posted in Marketing News

Weekly Marketing News, 8th October 2021

October 8th, 2021 by

RIP IGTV, The Simpsons model Balenciaga, Bytedance to launch ecommerce platform, Little Simz pens love letter for Adobe, Cadbury puts Aussies on billboards and more!

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram is getting rid of IGTV (sort of…)

Instagram is getting rid of IGTV (sort of…)

Instagram is finally acknowledging that IGTV, its first big push into video, didn’t pan out. IGTV is rebranding as “Instagram TV” and it’s getting rid of the exclusive IGTV video format. Videos posted to the main Instagram feed can now run up to 60 minutes long — a length previously reserved for IGTV videos — and you’ll no longer have to leave the main app to view them.

INDUSTRY NEWS

2. ByteDance reportedly to launch cross-border eCommerce platform

ByteDance reportedly to launch cross-border eCommerce platform

Chinese media outlet The Passage reported that the firm, which owns Tiktok and Douyin among other apps, plans to unveil an e-commerce app for international consumers in October. The service, which will compete with Amazon and Alibaba’s AliExpress, could be rolled out as a separate app or integrated into TikTok.

WORK WE LIKE

3. Balenciaga premiers its spring collection in an episode of The Simpsons

Balenciaga premiers its spring collection in an episode of The Simpsons

To stage the launch of the new collection, the brand premiered the new pieces within a one-off episode of The Simpsons. At the Théâtre du Châtelet in Paris, where the clip was revealed, celebrity guests also showcased pieces of the collection among the audience and on the red carpet. The one-off episode premiered the brand’s fashion collection by dressing them up and making them walk down the catwalk in a full iconic representation of their personalities.

4. WATCH: Little Simz pens inspiring love letter for Adobe to encourage creativity

Adobe has teamed up with award-winning rapper Little Simz in its latest campaign titled ‘Love The Journey’ to inspire young people from minority ethnic groups to choose a creative career. In the short film, Simz pens a heart-warming love letter to her mother, her number one fan, thanking her for nurturing her, being part of her journey and giving her the tools to reach her dreams.

5. Cadbury puts actual Aussies on billboards across the country

Cadbury puts actual Aussies on billboards across the country

When Cadbury launched Caramilk in the UK earlier this year, who better to tell us what all the fuss is about than Australians – the people who have been eating (and obsessing over it) for years? Passers-by could ask them what makes Caramilk so good and, crucially, why they’re willing to sit on the side of the road and sing its praises to anyone who will listen.

6. Superdrug launches the first free high street pharmacy skin advice service

Superdrug launches the first free high street pharmacy skin advice service

Superdrug will be rolling out a new skin advice and treatment service – the first of its kind for the UK. In store pharmacists will be trained to offer support, advice and treatment options for a range of skin conditions. The service will be available for walk-in skin consultations, self-care advice and treatments – including eczema and acne. The campaign includes 5 UK content creators who experience acne and eczema – coming together to shoot an unedited photoshoot to showcase their skin.

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Posted in Marketing News

10 TikTok Statistics You Need to Know in 2021

October 8th, 2021 by

TikTok took the world by storm in 2020 and has continually broken user and download records thanks to its binge worthy video content. Its user base continues to grow rapidly and has finally dethroned Facebook as the world’s most downloaded social app. Now boasting over 1 billion monthly active users, TikTok’s growth isn’t set to slow down anytime soon. 

With TikTok’s popularity, it’s important to understand the TikTok statistics that make it so influential. Understanding TikTok marketing statistics will assist brands in creating relevant TikTok campaigns that target and entertain the right audience. 

TikTok user statistics 2021

Given TikTok’s obvious popularity, what are the TikTok user stats you should know?

TikTok has over 1 billion monthly active users

We’ll start with one of the most impressive TikTok statistics: in September 2021, TikTok announced that it now has over 1 billion monthly active users. This is a 45% increase in monthly users since July 2020. In addition, TikTok became the first non-Facebook owned app to reach 3 billion global downloads. 

Users spend 52 minutes per day on the app

TikTok users open the app on average 8 times a day and spend 52 minutes scrolling through videos every day. A new study has shown that this number is even higher for users aged between 4 and 15 who spend an average of 80 minutes per day on the app. 

60% of users are Gen Z

Gen Z is coming up to be the latest generation of people in the world, so it makes sense that the majority of users are from this generation. This is followed by Millennials. 

The majority of users are female

Globally, the platform is dominated by female users, counting for just over 53% of total users. 

TikTok Marketing statistics 

Now you know who’s using the platform, what are the TikTok statistics 2021 that make the platform so good for marketing?

TikTok has the highest engagement rates per post

Posts on TikTok have higher engagement rates than posts on Instagram and YouTube. The average engagement rate on TikTok for micro influencers is just under 18% compared to 4% on Instagram and 1.6% on YouTube. For mega influencers, TikTok has an engagement rate of 5% compared to 1.2% on Instagram and 0.4% on YouTube. 

50% of TikTok’s best performing ads are emotional 

Nearly half of TikTok’s top auction ads appeal to a specific emotion. Emotion-based marketing helps users connect more with the ad they are seeing, making them more likely to take action on any CTAs. 

Vertical TikTok videos have a higher watch-through rate

When creating content for TikTok, make sure it is filmed vertically. Vertical TikToks have a 25% higher 6-second watch-through rate.

A third of top performing ads break the fourth wall

TikTok data has shown that 1 in 3 ads that break the fourth wall have the highest view-through rate. Breaking the fourth wall in a TikTok means directly talking to the audience. 

TopView is the most popular ad format

In a survey by Kantar, nearly three quarters of respondents said that TopView was the preferred ad format. Respondents said the reason for its preference is the more natural placement of the ad. In addition, TopView ads had the lowest skip rate, annoyance level and highest attention lebel. 

Ads with the highest click through rate have their message upfront

The first 3 seconds of any video are the most critical. TikTok research has shown that more than 63% of ads that have a product or message in the first 3 seconds receive the most clicks. 

FAQs

How do I check my TikTok stats?

To view your TikTok statistics, you need to have a Business or Creator account. 

To see your TikTok statistics for a particular video you need to:

  1. Go to your profile
  2. Click the video you wish to check
  3. Press the three dots in the bottom right
  4. Tap the Analytics button at the bottom left of the screen 

Video TikTok statistics will show you the video’s average watch time, how many times it was played and where the video’s traffic came from. 

To see the TikTok statistics for your whole account you must:

  1. Go to your profile
  2. Tap the three dots at the top right of the screen 
  3. Go to Creator Tools > Analytics 

What are the main TikTok demographic stats?

The main TikTok demographic stats are that the majority of users are members of Gen Z. In addition, the majority of users are female. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Social Media Marketing News, Social Media Platforms

20 Uses of Social Media for Business

October 7th, 2021 by

While social media used to be an optional marketing method for brands, this is no longer the case. Social media has become an essential way to reach and communicate with customers, gain insights and grow your brand. Considering there are now more than 4.2 billion active social media users across the globe, not using social media means you are missing out on a fast, cheap and effective way to reach almost half the global population. 

But what is the purpose of using social media and how can it really benefit your business?

Advantages of using social media for business

Increase your brand awareness

Considering the potential reach is half the world’s population, a good use of social media is for increasing brand awareness. Many social media users already use social media to connect with brands (especially on Instagram), so you have a pool of engaged and willing potential followers to connect with. 

Humanise your brand

Through social media brands can create meaningful relationships with their audience. You can introduce your audience to the people that make up your brand and showcase how customers use and benefit from your products or services. 

A positive use of social media is that you can build trust authentically. Trust builds marketing receptiveness and can drive new business. Show that you embrace your values and how you put the interest of your customers first. 

Establish your brand as a thought leader

No matter the industry you operate in, social media gives brands the chance to position themselves as a thought leader. By offering insightful and thoughtful content pieces, you can provide real value to your followers and customers. This will make you a go-to option for news and information on topics related to your industry. 

Advantages of social media for growth

Increase website traffic

Social media posts and ads are effective ways of driving traffic to your website. Sharing valuable blog content to your social media platforms is a great way to get a tonne of traffic and new readers as soon as you publish a new post. 

Engaging with social media users is also another great way to increase website traffic. By offering insightful comments, you can prove to users that your content is valuable and worth reading. In addition, having your website or blog linked in your social media profile biography easily directs visitors to your content.

Generate leads

One of the main uses of social media platforms for consumers is that it’s a low-commitment way for them to express interest in your brand. Lead generation is one of the main users of social media for businesses and social media platforms offer specific advertising formats for brands to collect leads. 

Boost sales 

One of the key uses of social media is as part of your sales funnel. The number of people using social media is constantly climbing and social media platforms are focusing on developing social commerce and in-app shopping capabilities. These developments mean social media will become more important for brands using ecommerce. Instead of having to direct customers to an external website, they can now add things to their baskets within a social media platform. 

Partner with influencers

One of the most influential methods of marketing is relying on word-of-mouth recommendations. This can be through families and friends or through social media influencers. Partnering with influencers that have a large following on social media can draw attention from relevant people to your brand. 

Partnering with influencers can not only increase your brand’s followers on social media but can significantly increase click-through rate and conversions. 

Advantages of social media for content

Promote your content

Promoting your social media content is a great way to have your insightful content seen by new people. More people seeing your content will prove your expertise and grow your audience. For the most impact, you should have a content marketing plan implemented. 

Go viral

Going viral isn’t easy, but it would be impossible without social media. Your fans on social media can help you work towards a viral hit. As your fans share, like and comment on your content, it will be spread across their network and when their network follows suit, your content can spread across the internet and receive upwards of thousands of shares and millions of views. 

Collate content and ideas

Businesses can use social media to source content and content ideas. 

Brands can directly ask their followers what type of content they want or enjoy consuming or use social listening tools to view organic mentions to create their own content ideas. 

Brands can also collate user-generated content from a campaign or product hashtag that they can reshare. This method can get your followers involved in your brand and build excitement, all while providing you with great content to reshare. 

Uses of social media for communication

Reputation management

It’s highly likely that your customers are already talking about you on social media. With careful monitoring, your social media team can catch important social posts about your brand to spotlight the positives and squish the negatives before they become an issue. 

Crisis management

With the ease of access to social media and the rise of cancel culture, we are often seeing social media crusades to cancel brands. While small businesses may not be at risk of a social media witch hunt, larger businesses can experience a devastating impact. 

If a crisis arises, you cannot stay silent. Using social media to share a planned response can help damage control to prevent the worst-case scenario. 

Provide customer service and support

Nowadays, consumers expect brands to be on social media and actively seek out branded accounts to ask questions or complain. Furthermore, these consumers expect brands to respond within a few hours. 

Having a dedicated social media customer service team can keep your followers happy and engaged. 

Uses of social media for insights

Learn about your customers

All social media platforms offer analysis and demographic information about your audience members and those who interact with your accounts. This information can help you tailor your social media marketing strategy to make smarter business decisions. 

Understand sentiment around your brand

Social media listening is important for audience engagement but it’s also a source of information about your brand itself. It’s great to know how often people are talking about your brand, but it’s even better to know exactly what they’re saying. Loads of mentions could be a good thing, but if they’re all negative, you need to find out why and what you have done to earn negative sentiments. 

Track competitor activity

It’s almost guaranteed that your competitors will be active on social media and what their audiences are saying is a key insight. Tracking your competitors’ mentions could reveal pain points that you can provide relief for. You’ll also be aware of when your competitors launch a new product, campaign or promotion.

Keep track of industry news

Information in the digital space moves incredibly fast, so you can’t afford to miss a key insight or news piece. You can use social listening to keep an eye out for upcoming industry trends and news that could affect your business. 

Uses of social media for advertising

Targeted advertising

One of the most beneficial uses of social media is its ability to hyper-target audiences for advertising. Using social media ads is a cost effective way to promote your business and distribute content to relevant audiences. 

Ad targeting includes demographic information, languages, online behaviours and geography so you can speak to different groups of customers. You only have to pay for the exact viewers you want to reach. 

Retargeting 

The majority of online shopping baskets are abandoned; these are the people who are your prime potential customers. People who have abandoned carts already know your brand, its website, the products available and decided on which ones they may want. You can use social media to remarket these products to those who have abandoned carts. 

Uses of social media for proving ROI 

Reporting and analysing 

Social media platforms offer in depth analytics and metrics that brands can use to determine their ROI. With social media tracking tools you can have a well-rounded insight into the full impact of your social media activities.

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Why Digital Marketing is Essential to Brand Building

October 7th, 2021 by

Having a strong brand identity is important, especially when in a market that grows quickly. Consumers have shifted to prefer online shopping to traditional bricks and mortar, so having easily identifiable branding will help you stand out from the crowd and be remembered. Digital marketing for brands should be a business priority, but how do digital marketing and branding work together to create a strong presence online?

Digital marketing for brands: creating strong branding through digital marketing

Good digital marketing for brands can be make or break for consumers, namely because it can be the difference between whether you are remembered or forgotten. 

A strong brand has a crystal clear understanding of its USP and is able to show this to its potential customers. It understands its competition and knows how it contributes to its industry. A strong brand understands itself completely from the inside out, including vision, mission and values and is able to communicate this to its employees and customers. 

Digital marketing and branding work hand-in-hand to create an online presence. Part of digital marketing for brands is creating a visual identity that includes logos, taglines, colour palettes and icons. These elements come together to create an eye-catching and memorable online presence. This online presence should translate into offline too—this will help consistently reach customers at key touch points and remind them of your brand.

The benefits of digital marketing for brands

Increased visibility, recognition and reach

The internet allows brands to have a global reach over a local one—something bricks and mortar stores can struggle with, especially if a small business. With a global reach your brand could be seen by millions of people and you can engage with thousands on a daily basis.  

Having a presence on multiple platforms can make you one of the best digital marketing brands for recognition. The higher the brand recognition, the more likely you are to be chosen by customers.

Nurtured audiences across the customer journey

Having your brand recognisable across multiple digital spaces allows you to nurture your audience from brand awareness into the customer buying journey. As mentioned, consumers are more likely to be loyal to brands they recognise. If you continually tick all the boxes from awareness to consideration to decision, you will be able to turn a consumer into a customer and then a customer into an ambassador. 

To nurture your audience, you need to implement all relevant sections of digital marketing. This includes email marketing, social media, mobile marketing, inbound marketing, content marketing and search engine optimisation (SEO).

High credibility and trust

A recognisable brand is always considered trustworthy by consumers; these brands tend to have a loyal following and customer base as a result of consistently delivering on its promises. A brand with high levels of trust increases its credibility within its customers and industry as a whole. 

When trust and credibility grow, so does a loyal community. In turn, this increases word of mouth marketing, web traffic, conversion rates and engagement with social media posts and blogs. This all gives a brand a good competitive advantage.

Build a strong community

Community building requires the input of multiple teams and employees. This is because when everyone puts their heads together to focus on growing a community, the benefits can be huge.

Focusing on your online presence and branding through digital marketing will consistently build a community online, which can make it easier to introduce products and means you can spend less time (and budget) building brand awareness as your community will do it for you. 

Building a community also means you can have access to feedback on your brand. If your audience begins doubting your values or disagrees with a certain campaign’s branding, you can ask for their feedback and make appropriate changes.

Increased brand equity

Brand equity is the commercial value gained from how consumers feel about a brand and how well a brand commands market share and profit. A higher brand equity means your business will have lower advertising costs relating to gaining traffic or awareness. 

Consumers are drawn to stronger brands that have a higher brand equity. This not only means it’s easier to recruit new employees but it gives brands the opportunity to implement a premium pricing structure.

FAQs

Which brand is best for digital marketing?

There are many brands that are pros with their digital marketing. One of the best digital marketing brands at the moment is Sephora. 

As a result of having to close doors from COVID restrictions, Sephora worked to combine offline retail with a digital experience. Sephora developed an app that uses AI and AR to let users “try on” makeup items they would find in store or online. The app provides the user with tips and suggestions as they use it and is directly connected to the online shop so shoppers can basket and purchase as they please.

best digital marketing brands at the moment is Sephora.

How do I find brands for digital marketing?

If you’re looking for inspiration on how you can develop your branding through digital marketing, take a look at our list below. 

Nike takes great care when it comes to its digital campaigns and has produced some of the most memorable and successful ads over the years. More recently, it has introduced a 24 hour chatbot to assist customers globally, whenever. Nike partnered with Facebook’s Messenger chatbot platform to promote the Jordan brand. Users could customise notifications from the bot regarding new release news and saw an incredibly open rate of 87%—massive when compared to the industry average email open rate of 17%.

Nike digital marketing campaign

Innocent Drinks is a master at digital content marketing. The drinks brand is well known for its interactive, quirky and witty content—particularly on Twitter and TikTok. Innocent knows how to create a media buzz, build awareness and generate organic customer engagement. Innocent succeeds through using a relatable, friendly tone of voice that differs from the corporate tone many other businesses use.

@innocentdrinksAnother day of not following very clear instructions. ##buysmoothies ##summervibes ##foryou♬ chicken tikka – hannah


Netflix understands the importance of personalised marketing. Instead of bombarding its users with every latest release, it sends highly personalised push notifications and emails that include a clear call to action. Customers receive notifications based on their previous watch choices and are sometimes addressed by their first name (or the name on the account).

Netflix understands the importance of personalised marketing

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How to Create Effective Social Media Guidelines for Your Brand

October 7th, 2021 by

Social media guidelines for brands are a necessity. Social media is where brands want to be seen; you can establish a community of fans, create a unique brand voice and develop a brand identity that is uniquely yours. 

Consistency is key when it comes to communicating through social media. But maintaining a consistent tone of voice and personality of a brand can be difficult when there are multiple people working together to create the brand. This is why having social media guidelines for brands is so important. 

Social media guidelines help brands visualise how they will be perceived by the industry and audience members. These guidelines will also keep all your team on the same page. Without social media guidelines for brands, mistakes and slip-ups can be relatively common. Having set guidelines that include dos and don’ts will minimise confusion and prevent mistakes prematurely.

What are social media guidelines for brands?

A social media guideline is a go-to document that explains how a brand will appear, act and sound on social media. It will cover multiple channels and will dictate what people think of when they hear your brand name and how they will discuss you with others. 

A brand’s social media guidelines are different to its overall social media marketing strategy. Your strategy will include more tactical information including publishing frequency and general social media goals. Your guidelines include how your actions will be represented and look on social media.

What social media guidelines for brands should include

All your social media accounts

Your social media guidelines need to include every active and inactive social media account that your brand controls. This way you can easily see if the account names are consistent. If not, you can choose a style and ensure all new accounts are easily discoverable by fans. 

It is quite likely that your guidelines will be different for each social media platform. Having all your accounts listed will help you identify the differences required but still have consistency across all channels.

Your audience personas

You need to have your target market and developed audience personas within your social media guidelines. Before you decide on a voice, you need to know who you’re talking to. Having descriptions of your audience will help you shape a relatable voice and identity that will appeal to them. 

All decisions you make in regards to your voice and brand identity should be based on your target audience.

Tone of voice and language

In order to meaningfully connect with your audience, you need to have a clear and defined tone of voice. This could be cheeky and funny or serious and formal—just make sure it is relevant to your audience.

You need to outline the type of jargon you will use, if at all. Plain and inclusive language makes your content accessible and understandable to everyone, giving you a wider potential audience. However, using jargon on occasion can help you solidify your expert presence within your niche and industry. 

Also within your guidelines, you should discuss post authorship. Will you publish content as your brand or will each post be attributed to individual team members? Typically within customer service, team members sign off with their name of initials to let customers know they are speaking to a real person.


Brand language rules

Sometimes brand language is considered a subsection of tone of voice, but it’s important enough to have its own independent section. It is likely that you will have branded words, phrases, acronyms and names that are specific to your brand. You need to know exactly how and when to use them. 

Make sure you have a list of all your brand trademarks. These should be listed in a case-sensitive way to ensure that the spelling is always consistent and correct. You should also include any other language that is specific to your brand. For example, whether you call your customers or employees by a nickname. 

Although not directly related to your brand, you should make a list of any specific language that relates to your industry. This will help you consistently appear professional and like you know what you’re talking about.

Consistency guidelines

Consistency guidelines refer to linguistic issues and preferences. One of the main consistency issues to consider is the type of English you use—UK or US? To combat this, pick a dictionary and ensure you check back regularly to ensure you are always writing in the same English. 

You also need to know where you stand on headline capitalisation. Do you capitalise every word or just the first? There’s no right or wrong here, it’s just a brand style preference. 

Punctuation is often a tricky guideline to define. What’s your stance on the Oxford comma? Which dash style do you go to? Not everyone is into their punctuation, so depending on your industry you can get away with having a dash preference.

Hashtag usage

Hashtags can be a great method to increase your reach, but you need to know how to use them. Do you use branded hashtags to collect user-generated content? If so, make a list of all branded (including campaign) hashtags you need to be aware of. You shouldn’t remove any hashtags from this list even if a campaign has finished. You may need to refer back to the content later down the line or it could be used to spark some inspiration for a new campaign. 

You also need to know how many hashtags you can use. You won’t need to set a minimum number of hashtags, but what’s the maximum? 

User-generated content

Using user-generated content can be highly beneficial for brands, but it’s important to do so correctly and consistently. You should always ask for permission and credit the original creator. Many brands choose to use the camera emoji before tagging the original creator’s account.

Design guidelines

Social media guidelines for brands do more than specify the language used; they also determine how content looks and feels. 

If you already have a brand colour palette, these should be the colours you use consistently across your social media posts. The same goes for any brand fonts. 

Within your social media guideline, you should also have each individual logo listed along with how it should be used. For example, many brands have a logo including their full brand name but they also have a simplified version that can be used as a watermark. 

FAQs

What are social media guidelines for?

Social media guidelines for brands are used as a reference tool for creating content and posting on social media. Language, tone and appearance can be inconsistent, so using social media guidelines helps brands maintain a consistent appearance and sound online. 

Social media guidelines ensure that each member of your social media team talks and writes about and for your brand in a way that supports your brand image and goals. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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7 Digital Marketing Strategies That Actually Work

October 5th, 2021 by

Considering we have entered a new Digital Age, it’s safe to say that digital needs to be a big focus in your marketing strategy. Creating a digital marketing strategy for a brand doesn’t have to be difficult—it can be insightful and fun. Digital presents brands with incredible opportunities to target new and large audiences in ways that are genuinely engaging. 

Consumers are spending more time online, which gives brands the opportunity to study their online behaviour more. This means creating a digital marketing strategy for startups or established brands can be more accurate and effective than ever before. 

The constantly changing nature of the digital landscape can be overwhelming to keep up with if you aren’t prepared with an effective digital marketing strategy. Creating a digital marketing strategy involves many tasks and responsibilities that need to be monitored in order to help your business grow. 

We’ve pulled together a list of marketing strategies you should consider when creating or developing your digital marketing strategy.

Creating a digital marketing strategy 2021

A digital marketing strategy is a plan that helps your business achieve your digital goals through carefully considered online marketing channels such as paid, earned and owned media. Your digital marketing strategy should also help you achieve your overarching marketing objectives. 

Know your audience

One of the best ways to understand your audience is to create different buying personas for your types of customers. This will help you identify exactly who you are marketing to, which also leads you to the how. By using a mixture of quantitative, qualitative, demographic and psychographic data, you can fine-tune and tailor your digital marketing strategy to suit your audience. 

The key pieces of information you need to know are:

  1. Location
  2. Age
  3. Disposable income
  4. Career and job title
  5. Goals
  6. Challenges
  7. Priorities
  8. Hobbies and interests

These pieces of data will tell you where you should focus your digital marketing efforts (eg. the different social media platforms) and the type of content that best works for your audience (eg. long-form blog posts, infographics or videos). 

Know your goals and the tools you need to achieve them

Your digital marketing goals should relate to your overall marketing and general business goals. For example, if your business goal is to increase online sales by 30%, your digital marketing objective could be to generate 50% more leads. 

While having your goals and objectives defined is the first step, the second is to find a way to measure them. Many social media sites offer basic analytic tools that are a good starting point. However, as your business grows you may have to invest in digital marketing tools that will help you track key metrics and data. For example, if one of your main digital marketing strategies is to host a newsletter, you may want to use a tool such as HubSpot to track your contacts and leads. 

Assess your existing digital assets and channels

Looking at what you already have can be overwhelming, so it’s good to split it into 3 media types: owned, paid and earned. 

Owned media is precisely what it sounds like—it’s channels and media you own. This can be your brand’s website, blog, social media channels, imagery or videos. It’s usually branded and you have complete control over it. 

Paid media is where you spend money in order to catch the attention of your audience, on any platform or channel. This includes search ads, display ads, affiliate or influencer marketing, or any other medium where you pay in order to receive increased visibility. 

Earned media is the exposure you receive as a result of word-of-mouth. This doesn’t just literally mean people talking in person, it can be through online shares, reviews, mentions, user-generated content and viral content. 

Within these media types, you can see which perform the best and which need a little bit of extra work. Remember to always measure their performance back to achieving your digital marketing goals.

Plan owned media campaigns

Owned media is the heart of your digital marketing strategy. The majority of the time, owned media comes in the form of content. Content not only improves your online presence, but turns leads into conversions. If this owned content is search engine optimised (SEO), then you can organically boost your content to relevant audiences thanks to SEO keywording. 

So how do you plan an owned media campaign?

The first step is to see what you’ve already posted and rank them from highest to lowest performing in terms of your digital marketing objectives. 

Once you have a list of all your content, you can identify any gaps you may have (you can use your buying personas to help you here). You could be missing out on creating more informative content to provide value to your audience or you may need to provide some entertainment. 

Having found your missing links, you can now make an action plan to create your content. Consider the format, the goal, how you will create the content, where it will be published and the priority level. This is also the time to consider the budget you’ll need to make this content at a high quality. 

Plan earned media campaigns

Your earned media will tell you which platforms or channels you should be focusing on. The more media you earn in one location usually means that’s where your audience lives digitally. As with owned content, you should rank your earned media channels from highest to lowest performing. Performance could be based on the number of mentions per channel or where most leads are coming from. 

From this, you may have found that a particular website or industry specialist drove a large amount of traffic to your website. This could suggest that you could turn this earned media into a paid partnership. 

Plan paid media campaigns

You need to, once again, rank your previous paid media campaigns from highest to lowest performance which can usually be indicated by your ROI. If you have a campaign with a low ROI, it’s probably time to retire and tweak your strategy. 

Put it all together

Now you have a clear idea of who you are marketing to, what your goals are, your current digital presence and an action list for content you need to create, you can start putting your digital marketing strategy into one massive document before putting it into action. 

As with any strategy, you will want to continually monitor your progress initially to make sure it is working as you need it to. If not, you’ll be able to catch any issues early and rectify them. 

FAQ’s

What are the strategies of digital marketing?

Digital marketing can be split into 3 key media areas: paid, earned and owned. 

Paid media is where a business pays to have their media promoted to increase visitors, reach or conversions through search ads, display ads or affiliate marketing.

Earned media is exposure gained from methods other than paid advertising. This can involve viral content, word-of-mouth, user-generated content and shares. 

Owned media is digital content that is unique to your brand—you have full control over this content. These can include your social media profiles, your blog and brand website. 

What is a marketing strategy?

A marketing strategy is a specific plan that helps you reach specified marketing goals that are achievable and measurable. A marketing strategy considers how your business is currently performing, the areas you need to improve on and the areas you are thriving in. With these considerations, you are able to create an effective marketing strategy that will ensure you achieve your goals. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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